Social Media Marketing - Secret Revealed

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

How to Build Your Email List Using Contests on Facebook

Do you want to increase your email subscribers? Do you currently run Facebook contests? If you answered yes – good for you, because contests are a great way to capture email leads.

#1: Find Your Niche and Feed It

If you have a niche business, hold on to it. Take the time to come up with a contest your fans will like. For example, let’s say your niche is owners of shar pei puppies and dogs, you could run a photo contest where fans upload their pet pictures and choose the cutest puppy picture. The voting is done by fans. The photo with the most votes wins a prize and one voter wins a prize too. This works well because the prizes are meaningful to the winner. You win by capturing their email addresses because both entrees and voters have to opt in.

#2 Offer Multiple Prizes

If you offer multiple prizes, more people are more likely to enter because they are more likely to win. Make entry easy – name, email and phone number or address (people will part with their address easier than their phone number). Make sure you brand your contest well and let the entries flow and the promotion go viral on Facebook. Asking for their email by opting in grows your email list.

#3 Offer Community Support

A local businesses can take advantage of an opportunity to offer a contest for a local event. For example, an entry into a draw for an upcoming concert or sporting event. Lots of fans will want to enter. The catch is they need to opt in and provide their email address and share the contest on Facebook – you build your email list. If you run an online business, you can still use this technique by offering something in your niche. For example, if you sell marketing tools, then offer to draw for your course.

#4: Offer Something Exclusive

Offering something that’s considered a once in a lifetime opportunity or something that’s rarely going to happen to a number of winners is going to draw a great deal of interest. For example, you might be able to arrange a special meeting with a President or special VIP package at a concert. The contest needs to be branded well and portray exclusivity or that the winner is a VIP. They enter by opting in and providing their email address and sharing it on Facebook.

There you have four excellent ways to build your email lists quickly and effectively. Why wait?

How to Optimize Your Facebook Ads and Increase Your ROI

Are your Facebook ads working the way you expected them to? Were you hoping for a better return than what you’ve seen? If you want to improve your return on investment on your Facebook ads, you need to make sure you are reaching your target market. Let’s have a look at how you can optimize your Facebook ads and increase your ROI.

#1 Separate Your Desktop and Mobile Ads

This is one of the biggest mistakes made – using the same ads for both mobile and desktop applications. You need to be able to optimize your ads, conversions and bids related to the device they are appearing on. Therefore, you need to have ads designed for mobile devices and desktops to maximize your ROI.

#2 Optimize Right Colum Ads and Desktop Newsfeeds Separately

One of the things highly successful marketers do is to create ads that are highly segmented. When you separate the right column ads from the desktop news feed and optimize each campaign by placement, device and options for targeting. Your desktop newsfeed has images that are much bigger than your right column ads and a structure that is much different. This means the same ad can perform quite differently in different placements, so make sure to optimize each.

#3 Choose Your Call to Action

With Facebook ads you are allowed to select your call to action, which has a major impact on the click through rate you see, your conversion rate, etc. What you can do is a split test over time to help you clearly define what’s working. The call to action options are under the Ad Setup menu.

#4 Test Your Various Images

Images are key to your ad success – in fact, they are considered the most important element – the #1 reason why a person decides to click on your post (ad). That means it is very important for you to test various images to find the one that is performing the best and has the highest click through rate and conversion rate. Make sure you also compare images that are performing similarly well to see what is uniquely different between them.
Implement all four of these tips to optimize your Facebook ads.

How to Optimize Your Facebook Ads

 Social Media MarketingTo get the most out of your Facebook ads you need to optimize them. Let’s look at some excellent tips on how to accomplish that.

#1 Target Your Audience Based on Income

Some businesses target the higher income population, some sell items that cost more than their competitors and some sell low price point items. Facebook is a great place to sell your items no matter what the price point because you can target your income group based on their yearly income.
Go to Power Editor or live account and enter the settings for your ad set. Then click on more demographics, then clock Income to select your targeted income group.

#2 Identify Genders and Age Groups With the Potential to be Profitable

Not all gender or age groups will perform the same. You can easily miss an opportunity or find yourself with an age group that’s not profitable. The way to avoid this is to analyze the performance of a specific gender or age group.
You can do this by logging into your Ad Manager, click Reports, then Report Options. Next choose a date range you wish to analyze, then click Customize Columns to choose the values to report on.

#3 Set up Remarketing Pixel

Visitors that arrive at your website from traffic sources like Google AdWords, but that do not convert are usually price comparing. By the time they are finished doing their comparisons your business is not even a memory. Facebook remarketing can be really handy for reaching traffic that came from Google AdWords originally.

To create a remarketing pixel, log into your advertising manager, click on Audiences, then click on Create Audience. Next click Custom Audience, then Website Traffic (top-right corner of the screen) and begin the step-by-step process to create your remarketing pixel. Install the code in your website’s footer, then return to your Website traffic drop down menu and choose People Who Visit Specific Web Pages. From here you can create lists of people that visit a specific website page and target/exclude accordingly.

#4 Test Audiences That Look the Same – Lookalike Audiences

A lookalike audience is simply a list of users that share similar characteristics to users of a site’s specific audience. There are tons of opportunities here. For example, you can advertise to those who are the same or similar to those who visit your site already.

To create a lookalike audience, log into Advertising Manager, choose Audiences. Next click Create Audience and then choose Lookalike Audience from the drop down menu. Choose Select the Source Audience of your Lookalike Audience and Target Country. Lastly, pick the size of your audience. The smaller the size the more targeted.

Facebook ads can be very profitable bringing highly targeted traffic to your site. You just need to understand all the dynamics of setting up a successful Facebook ad campaign and how to make sure you optimize it.

How to Succeed Marketing on Twitter

Are you using Twitter for your business? Are you struggling and hoping to get more out of your Twitter marketing? You’ve landed in the right place. Find out how to succeed marketing on Twitter.
There are three things you will find behind the success of every Twitter marketing campaign.
1. A targeted audience
2. Solid content
3. Authenticity

Make sure that your marketing campaign on Twitter has all three components, because without them you will falter. Twitter is often not used to its full capacity by business largely because they don’t completely understand it or how it can benefit their business.

For example, did you know that Twitter search is one of the most powerful marketing research tools available to help you target your audience right down to keyword or zip code. Be sure to take advantage of the advanced search. This is the right time for you to give Twitter advertising a try. It’s fairly inexpensive and highly beneficial.

Twitter is approached differently by different businesses. Some will take the approach that they are providing a helpful service and therefore provide specific and helpful tips and advice. Others will take a broadcast mentality. There’s no right or wrong and there are certainly tons of different strategies used. What one business finds works might not be right for another business. Keep in mind that if you are being helpful and nice people will find their way to you. It will attract them. Users tend to get rid of the broadcasters and the constant chatter that has no value.

As you grow it can be challenging to return the follow to everyone that follows you. A good rule of thumb is to return the follow to those who have authenticity in their connection with you. For example, you share a market such as tourism. Don’t worry about returning the follow of those that go along and follow everyone in hopes of generating follows for themselves with little authenticity in their efforts.

Take advantage of twitter lists. You can grow your lists to huge numbers when you take the time to nurture them. You can create category lists such as friends, customers, etc and you can take the noise off your wall and organize it.

Be Twitter savvy and learn how you can get more out of your social media marketing by making sure you take advantage of all that Twitter has to offer you.

Whats Next? .. You can download the full report “Social Media Marketing – Secret Revealed” in pdf … by clicking on the link below

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Contents

How to Build Your Email List Using Contests on Facebook
How to Optimize Your Facebook Ads and Increase Your ROI
How to Optimize Your Facebook Ads
How to Succeed Marketing on Twitter
How You Can Have an Awesome Marketing Campaign
How You Can Have Your Own Awesome Hashtag Marketing Campaign
How You Can Make the Most Out of Your Social Media
Use Dark Posts to Hide Facebook Ads
Making the Most Out of Your Social Media
How Teenagers View Social Media
Get More Out of Your Facebook Marketing Using Facebook Graph Search
Facebook Messenger App Voice-To-Text Feature Being Tested
6 Tips to Increase Your Social Media Marketing Success
Maximize Your Pinterest Marketing
4 Things You Should Do With Social Media
Social Media Marketing Tips You Should Learn This Week
Tips You Need to Know
Top Tricks You Need to be Using in Social Media
5 Things You Should Be Doing With Your Social Media

 Social Media Marketing