Setting Up Newsletters And Autoresponders

Setting Up Newsletters And Autoresponders

You might have heard both terms before, but you might not completely understand what they refer to. We all have been through that! That is why we are going to dedicate this chapter to showing you in real time what they are and how you can set them up the easy way.

Setting Up A Newsletter

A newsletter is a periodical email series that companies send on a schedule. Newsletters can contain news, updates, or product arrival info, as well as corporate blogs. In this example case, we are going to show you how to set up a newsletter to promote new content in our own blog.

And we are going to start on our MailChimp dashboard, from where we are going to click on the “create campaign” button. Now we are going to click on the “create an email” option, and then on the “automated” tab.

Now we are going to select the “share blog updates” option, which will allow us to set up a newsletter to inform our subscribers of new blog posts on our site. We start by naming this newsletter campaign in the “campaign name field”.

Now we are going to select a list of people whom to send this newsletter to. In our case, we are going to select the “newsletter” list, which is a list where we only add people that have opted in to receive updates, and where we are going to exclude people that do not wish to receive blog updates via email.

Alright, so once we select our list we are going to click on “begin” to continue. Now we are going to add our website’s URL in the “RSS feed URL” field. This will allow MailChimp to retrieve the newest blog posts from our site on autopilot.

Now in the “when should we send” section we are going to select “every week” at “2:00 pm”. In the “send only on these days” section we are going to uncheck all days except “Tuesdays”, and then we are going to check the “resize rss feed images to fit template” option.

Now we are going to click on “next”. On the following page we are going to leave the “entire list” option enabled and then we will click on “next”.

Now, in the “campaign info” page we will only edit the “email subject field” and then we are going to check the “personalize the “to” field option”. Now, on the “select template” page we are going to click on the “saved templates” tab to select our default business template, and then we will click on “next”.

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Now on the following page we will simply have to make sure that everything is correct, and then we are going to click on “start RSS” and then on “start campaign”. Our new newsletter campaign has been launched!

Setting Up Newsletters And Autoresponders

Setting Up An Autoresponder

Alright, now it is time to set up an autoresponder. Autoresponders are automated emails that are triggered in response to subscriber activity, such as when a subscriber makes a purchase, or visits a page on your site, or simply when someone signs up through your opt‐ in pages.

In this chapter we are going to show you how to set up an autoresponder to welcome people who join our lists. So we start by clicking on the “create campaign” button, and then on the “create an email” option.

Next up we are going to click on the “automated” tab, and then on the “subscriber activity” sub‐tab. Then we are going to select the “Welcome new subscriber” option. Now we are going to select a subscriber list whom to send these welcome messages to, and then we’re going to click on “begin”.

Here we are going to start by clicking on the “edit workflow settings” button. In this section we are going to check the “personalize the “to” field”, and then we are going to enter the “*|FNAME|*” tag in the “specify tag” field to personalize the welcome message’s subject line with the recipients first name.

Then we are going to click on “update settings”. Now we are going to click on “edit trigger”. Here we are simply going to click on the “delay” drop‐down menu to select the “immediately” option, and then we are going to click on “update trigger”. Now we are going to edit the actual welcome message by clicking on “Design email”.

All the necessary fields are filled correctly by default, so we will simply have to enter our welcome subject line in the “email subject” field. Then we are going to simply click on “next”.

Now we are going to click on the “saved templates” tab to select our default business email template. On the editing page we will only have to edit our template to add our welcome message in the headline space.

Then we will simply have to click on “save and continue”. Then on the next page we’ll simply click on next to finish up customization. Now on the following page we are going to check that everything is correct, and then we are going to click on “start workflow”. And that is it! This is how you set up awesome email automations!

Video: How To Use MailChimp Tutorial – STEP BY STEP

Setting Up An Email Contest Campaign

Hey there everyone! We have been extensively talking about how the best way to encourage people to join your email lists is by incentivizing them with a reward. You might have noticed that it has become increasingly trendy to attract people to follow a business with a very engaging type of reward: giveaways.

The appeal of giveaways is in the thrill of the opportunity that they give people to get a premium‐priced good for free, and they are being used with great results by email marketers to generate lots of subscriber engagement that always end up converted into purchases later on!

We want you to learn how to run your own email contests, and in this chapter we are going to show you how to do it affordably, quickly, and easily.

First, you will need to join a marketing platform that allows you to run contests, and we recommend you to join “Gleam”, a free to use contest marketing platform. You will simply have to go to “gleam.io” on your browser, to click on “sign up”, and then to complete the registration process.

Once you sign up you’ll be able to login and create awesome contests the easy way. As you can see, there are several types of contests that you can run, and in this chapter we are going to show you how to set up an email contest that you can use to promote your business and to encourage subscribers to engage repeatedly with your content.

Start by clicking on the “new competition” button. Now enter the name of your contest in the “name” field. We recommend you to always use a combination of the name of the prize that you are going to give away and the action required to enter the contest. In our case, we are going to name it “Visit Us And Win An EasyTouch Test Strips Tri‐Pack!”.

Now click on the “user details” tab and paste your Facebook Page’s URL in the “Allow users to Like a Facebook Page” field. Now click on the “how to enter” tab and select the “visit a page” option.

In the “title” field enter an actionable phrase to tell your subscribers to click through the link. In our case, we are simply going to use the name of the contest here. Now check the “mandatory” and “daily entry” options to increase the chances of your email competition being forwarded to others.

Now enter your website’s URL in the “link URL” field. Lastly, check the “automatically complete” option to continue. Now click on the “prize” tab and enter the name of your prize in the “name title” field, and enter the number of winners in the “number of winners” field.

Now click on save to finish setting up your contest. On the following page, click on the URL located under “landing page”, and then copy the landing page URL when you’re redirected to it.

Now you will have to set up an email campaign to forward the contest to your subscribers. In our case, we are going to start by going to our MailChimp account. Once there we are going to click on “create campaign”, and then on the “create an email” option.

Now we are going to name our campaign, and then we’ll click on “begin” to start creating our email. First, we are going to click on “add recipients”, then we are going to click on the “choose a list” menu to select our subscriber list.

We are going to send this campaign to all subscribers in our list, so we click on “save” to continue. Now we are going to click on “add subject” to add our subject line. For this campaign we are going to add the name of our “Gleam” contest as our subject line.

Now we save, and then click on “add from” to add the campaign’s sender’s name and email address. We save again and then click on “design email”. On the “select template” page we are going to click on the “themes” tab to look for a theme that fits our contest, so we select the “competition invitation” theme.

Now what we will have to do is to click on the “edit” buttons corresponding to each block in the design to replace the logo and the image with our brand logo and the image of our prize using the “replace” option.

Now we are going to edit the placeholder text to enter our email contest copy. Lastly, we are going to click on the “enter now” button to add our contest URL in the “web address” field. Now we will click on “save and close” to continue.

Now that we are finished setting up this campaign we will have to “schedule” it or “send” it right away. For this example case, we are going to simply send it off immediately, so we simply click on “send”, and then on “send now” to forward it to our subscribers. And that is it!

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Using Segmentation To Persuade Hard‐To‐Get Leads

Hello there everyone! Some of your subscribers will play hard to get. That is a reality, and the longer they stay in your lists without engaging with your emails, the more that they will affect your deliverability rates.

That is why we are going to show you how to use segmentation. Segmentation is the action of dividing your subscribers into segments according to their behavior. In this chapter we are going to focus on subscribers that do not open your emails.

We are going to start on our MailChimp dashboard. From here we are going to click on the “lists” tab located on the top left‐hand menu bar. Once there we are going to select a list from where we can segment non‐opening subscribers.

The idea behind this strategy is that once you have added them to a different segment you can repurpose the emails that you have previously sent them with different subject lines and offers.

Ok, so once we identify our target list, we’ll simply click on its corresponding drop‐down menu and then we will click on the “manage contacts” option.

On the following page, we are going to look for the “segments” option and we are going to click on it. On the following page we are going to click on the “create segment” button.

Alright, so on this page we are going to start by selecting “all” in the “contacts match” menu. Now in the menus below we are going to select the following options: “campaign activity”, “did not open” and “all of the last 5 campaigns”.

Now we’re going to click on “preview segment”. This will show us which subscribers meet our target conditions. Now we are simply going to click on “save as segment”. Now we are going to name this new segment. Now we’ll click on “save”.

And that is it! Now we have a segment of subscribers that we can remarket to with repurposed email campaigns!

Collecting High‐Quality Contact Data

Hey there folks! Now that you know that you can segment your subscribers according to their attributes, we would like to show you a way to take segmentation to the next level: Contact Data Collection.

Data collection is easier to do than it sounds, and you’ll only have to program additional data fields into your signup forms. These additional data fields will allow you to better target your subscriber with highly personalized campaigns.

We are going to show you how to collect data using MailChimp, but you should be able to do it on a different email marketing platform by using the signup form manager. So we are going to start from our MailChimp dashboard, and from there we are going to click on the “lists” tab.

Now we are going to click on the drop‐down menu corresponding to our main subscriber list, and we are going to click on the “signup forms” option. On the following page we are going to click on the “select” button corresponding to the “form builder” option.

Now what we’ll do in this section is to add new types of data fields to the signup forms that we send to subscribers in this list and to subscribers added to segments within this list.

Ok, so because we want to collect data that can help us to better segment our subscribers, we are going to add data fields that hint at a person’s demographic information and possible financial profiling based on zip code.

So the additional data fields that we are going to add are “Birthday”, “Address”, “Zip code”, “Phone” and “Website”.

These are not required fields as we are not going to ask for them in all subsequent signup forms. What we will do with them instead is to use them for a different campaign where we can, for example, ask our subscribers to fill in an optional survey in exchange for a deep discount or a prize of their choosing. And that is it!

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Crazy Simple Tricks To Double Your Open Rates

One of the hardest obstacles that email marketers face when they get started is increasing their open rates. It usually takes them lots of trial and error before they get it right, which means that they have to invest a lot of time and money into it.

To help you avoid that grind we have created this chapter, where we are going to teach you the tricks that have helped us to double our open rates!

Use CuriosityInducing Subject Lines

Tease your recipients with mysterious subject lines that do not reveal the exact benefit of your content, but that point to a vague part of the overall benefit.

Curiosity‐inducing headlines tend to be very effective when they’re written as questions.

Two examples of curiosity‐inducing headlines promoting our own business include:

✓ 10 Ways To Start Killing Your Diabetes (WithFood!)

✓ The Secret To A Healthier Life…(FreeReportInside)

State A Direct Benefit In Your Subject Lines

Subject lines that state a direct benefit are also a great way to double your open rates as long as you use them on emails that you send to ready‐to‐buy audience segments.

To give you an example, if you were going to send an email to promote your social media marketing services to qualified leads, you could use subject lines such as:

✓ Double Your Traffic Today For Only $5!
✓ Let Us Create Your Social Media Campaign (ForCheap!)

Induce A Sense Of Scarcity In Your Subject Lines

Subject lines that promote time‐ sensitive or limited‐quantity offers, promotions or events induce a feeling of scarcity that prompts recipients to act right when they read them in response to the feeling of missing out. We can use scarcity‐themed variations of our previous “direct‐benefit” sample subject lines as examples:

✓ Double Your Traffic Today For $5 – Today Only!

✓ Let Us Create Your Social Media Campaigns For Free! (TodayOnly!)

Video: How to DOUBLE Your Email Open Rates

Use Case Studies As Subject Lines

One of the most effective ways to make people want to try something is to show them good results or social proof. You can apply this strategy in your marketing emails to improve your open rates by using case studies as your subject lines.

Now, to apply this strategy you will either need to use a real case study from one of your customers or to use an example case study from a competitor.

The good news is that either option will have its own benefits. Using your own case study will tell your recipients that your offer is in fact real, and that you can help them to get the benefits that they want to get by using your product or service.

On the other hand, using a competitor’s case study will help you to improve your open rates because your recipients will be persuaded to open the email based on the competitor’s name in your headline. So the more popular your competitor, the better!

Here are two examples of how we crafted case study subject lines for our mail campaigns:

✓ Using our own case study in the subject line: “Learn How We Helped A Mom Take Charge Of Her Health (With Content!)

✓ Using a competitor’s case study in the subject line: “Learn How The American Diabetes Association Is Stopping Diabetes (With Content!)

Send Your Emails Late In The Morning Or In The Afternoon

80% of people open up their email inboxes from their smartphones first thing in the morning, but not to read one email after another, but mostly

to delete the ones that they don’t plan to read later on, while also forgetting to later check the ones that they don’t delete.

That is why we recommend you to send your emails later in the morning or in the afternoon, which are the times when most people will check their inboxes to open and read recently received emails.

Include An Actionable Emoji In Your Subject Lines

Adding emojis to subject lines has become a trend in itself, with varying degrees of success. What has really worked though is adding actionable emojis to subject lines.

Actionable emojis include Play Buttons, Record Buttons, Green Checks, and Ticked Check Boxes.

The trick is to add one or two of the same type, one at the beginning and one at the end of the subject line.

Personalize Your Subject Lines

We have made a point of repeating this tactic as much as necessary throughout the run of this training, and we are going to give it a spin once again. Personalize your subject lines not only by adding the recipient’s name to them, but also by leveraging segmentation.

To give you an example, if we were going to send a specific email to an audience segment of people who like to buy at budget prices in bulk, we can write a subject line that reads:

✓ Claire, This Is The Best Bang For your Buck That We Have Found This Week!

And that is it! Apply these simple strategies in your new campaigns and watch your open rates soar in no time!

Advanced Email Marketing Tactics That Work Today

Email marketing has been around since the early days of the internet, and it keeps on being one of the most powerful, most cost‐ efficient online marketing methods available.

However, a lot has changed since
its inception, with new technological developments and increased competition forcing marketers to come up with newer strategies.

So grab a pen and paper, because in this chapter we are going to show you the most results‐driven email marketing strategies that work today.

Including An Overhead CallToAction

We recommend you to place a call‐to‐ action above your email’s body header to leverage your recipients’ average attention span. Because the majority of

people will only read what’s on top of the email body to skip what they assume is only contact info at the bottom, you can benefit from placing a call‐to‐action that people can click‐through immediately after opening your emails.

This strategy has been found to increase conversion rates and engagement in many cases, so include it in your initial split tests.

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Getting Personal With Behavior Triggered Emails

One of the best ways to further engage your subscribers is by using segmentation‐retrieved data to trigger emails based on specific subscriber information. Examples of behavior triggered emails include emails sent to a subscriber on his or her birthdate with a gift such as a discount coupon, anniversary updates on the date when someone subscribed to one of your lists, and automated content marketing and product recommendation emails based on a customer’s past purchases.

Using StandOut CTA Buttons

The best way to ensure that a recipient actually pays attention to a call‐to‐action button is by making it stand out from the rest of the elements in your email. The simplest way to achieve this effect is by using CTA button colors that contrast with your email background colors.

Programming A “Preference Center” Into Your SignUp Forms

Allowing your subscribers to self‐segment right before they sign up to
your lists is a strategy that, besides keeping your subscribers happy, can actually help you to achieve increased email revenues of up to 760%.

To do this you’ll simply have to include a “preference center” in your sign‐up forms. A “preference center” is simply a set of check boxes that will allow your new subscribers to decide how they want to interact with your email lists.

The items that you include in these sections will vary depending on your industry, but besides using them to ask for a subscribers demographic info, you’re mostly going to use them to ask new subscribers the frequency in which they want to receive your emails, what type of promotional emails they would like to receive, and whether they would like to opt‐in to your newsletter or not.

Separating Buyers From Prospects

One segmentation strategy that not too many email marketers seem to follow is to separate your subscribers into two different segments: Buyers and Prospects.

Buyers are those that are already your customers, the ones that are making you money. Prospects, on the other hand, are those people that are seemingly interested in your business, but that haven’t spent a penny on it yet.

These types of subscribers are radically different, and as such they deserve different types of emails to be sent to them.

So the best approach is to take the people that are actively buying from you to a “buyers” list, to whom you are going to send new offers, exclusive product arrival info, surprise bonuses or huge discount codes. The idea is to keep them truly committed to the customer lifecycle through incentives.

On the other hand, you should take people that have shown interest in your business and add them to a “prospects” list, to whom you will be sending content rich emails where you are going to include incentives that can push them towards their first purchase, such as deep time‐sensitive discounts and weekly sweepstakes.

So there you go! There are our top modern email marketing strategies! Start applying them today to start getting the results that you’ve dreaming about all along.

Email Marketing – Step by Step


1. Fingding The Right Email Marketing Tool

With so many alternatives on the market, it can be tough to find the one that is right to fulfill your needs and goals without spending a small fortune on trying them all, one by one, but in this chapter we are going to show you what are the best options available and why they stand out. Here are our top picks.

MailChimp

We are going to start by recommending what is perhaps the easiest one to get started with, and it is, in fact, the one that we will be using to execute our email marketing tasks throughout this training.

It is free to get started, and it offers its users a campaign builder that makes it easier to create campaigns that suit your message.

“MailChimp” will also allow you to automate your email marketing efforts with pre‐built marketing automation tools that will help you make room for easier to integrate strategies, and to put your data to work with personalized campaigns and 3 advertising channels that you can leverage to reach new customers.

With so many alternatives on the market, it can be tough to find the one that is right to fulfill your needs and goals without spending a small fortune on trying them all, one by one, but in this chapter we are going to show you what are the best options available and why they stand out. Here

Click here to access my exclusive Ebook Email Marketing Tips And Tricks

Aweber

“Aweber” is a recognized email marketing platform that has helped lots of big and small businesses to find their audience, get more customers and reach their goals.

Its powerful features include marketing funnel automation, built‐in HTML product promotion and newsletter email templates, high‐converting sign up forms, multiple integrations, list importing capabilities, email marketing tracking and subscriber management options.

Constant Contact

“Constant Contact” is one of the most beginner‐friendly email marketing tools available on the market right now.

Features such as professional customizable templates, automated email series, behavior‐triggered messages, automated list management, and real‐time tracking tools, will let you send great looking emails that drive big results in no time.

GetResponse

“GetResponse” is an email marketing platform that describes itself as an all‐in‐ one platform designed to help you grow your business because it offers you access to a complete suite of marketing channels and tools to compliment your email marketing efforts.

This complete marketing platform will let you use email marketing features that will allow you to grow your lists, increase conversions, and optimize audience engagement with beautifully designed email autoresponders, high‐converting web forms, laser‐sharp segmentation and unique delivery tools.

To top it off it will also let you create and publish high‐converting squeeze pages and promo pages the easy way with a drag‐and‐drop editor.

You’ll also be able to enhance your customer communications beyond email with a complete webinar marketing solution that will allow you to get more leads, conversions and sales.

Lastly, it will allow you to simplify your efforts by letting you plan, build, and manage individual customer journeys with marketing automation.

ConvertKit

“ConvertKit” is another powerful email marketing platform that mostly serves professional bloggers, writers, authors and dedicated online marketers. It is mainly designed to allow you to offer content upgrades with any sign up forms and to manage auto responder series for high converting drip email campaigns.

Some of its features include easy to embed, customizable opt‐in forms that can help you turn your casual readers into customers, a reporting dashboard that displays subscriber data and sign‐up conversions, automated email workflows, drag‐and‐drop sequence builder, tag‐based segmentation, and one‐off broadcasts.

Alrighty then! Now that you’ve seen the best the market has to offer, make sure to pick the one that best suits your business goals as well as your personal needs. Next up we will be showing you how a marketing email is structured, so make sure to tune in!

2. The Anatomy Of A Marketing Email

Hello there everyone! We are very well aware that writing marketing emails can be a shot in the dark sometimes. We say this because it takes repeated practice to get at least one type of email right, and that can happen right when most of your subscribers have long lost interest in your emails.

But it is precisely the enormous amounts of trial and error that we have gone through which has allowed us to develop and refine the elements of a winning marketing email that will encourage your leads to open them up just by seeing your subject lines, and in this chapter we are going to show you the anatomy of the perfect marketing email.

Getting started

To get started creating your marketing emails we recommend you to just sign in to your email marketing tool of choice and then to go from there. In our case, we are going to use “MailChimp”, so we simply start on our MailChimp dashboard.

Now, something else that we recommend you to do is to create templates for your marketing emails. This strategy will help you to save time every time that you decide to test or launch a new email campaign, as you’ll only have to select your templates and then to modify the information in it according to your new campaign’s needs.

We are going to show you this process from our MailChimp account, and although the actual steps might vary from platform to platform, the basic workflow is the same. So we start by clicking on the “templates” tab located on the top left‐hand corner, and then we are going to click on the “create template” button.

Setting Up The Elements Of A Winning Marketing Email, One by One

Now as you can see on the following page, we are going to be able to select whether to use a pre‐designed layout or template for our marketing email template or to code one of our own. For this example case we are going to select a layout that allows us to include all the elements of a winning marketing email, so we select the “educate” layout by clicking on it.

The reason why we chose this email layout is because it has all the elements of an engaging marketing email positioned from top to bottom. So start taking notes, because we are going to show you each element, one by one.

A winning marketing email starts with the header, where you have to include your business’ identity, or in other words, your business logo, so we will simply start by deleting the “logo” button on the header. Then we are going to select and drag the “image” element to this header, and then we are going to click on the “browse” button to select our business logo from the library.

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Once we select our image we are going to click on the “link” option on the image panel to the right to insert our business website URL address in the “web address” field.

Inserting your business website URL in the header logo will allow you to use your logo as a sort of call‐to‐action button that can help you to catch those leads that do not usually read marketing emails.

Alright, so let’s move on to the text box below. In this text box we will find the first two most relevant elements of any marketing email: the headline and the copy.

The headline is simply a brief text that serves two purposes. The first one is to tease the content of your emails, and the second purpose is to act as an extension of your subject line. In our example case, we are going to edit our headline to include our headline, which will read: “killing diabetes with food is easier than you think”.

There are two important elements that you have to include in your headlines. One element is one or more relevant keywords whose purpose is to grab the attention of the recipient. In our case, we are using the “diabetes” keyword to grab the attention of our niche audience.

The other element is curiosity‐inducing headline copy. The idea is to craft a headline that makes your recipients curious enough as to make them want to open your emails. In our case, we are using the “killing diabetes with food” phrase to make our healthy‐eating conscious audience curious.

Now we are going to edit our email copy. Email copy is a brief but compelling description of your business, your products, your content, or your offers. Now, engaging email copy has three elements: the description of a problem, acknowledgement of the problem, and the offer of a solution to said problem.

That’s what will allow you to make your recipients either to click through your call‐to‐action or your links. In our example case, our email copy will read: “Unhealthy eating is a problem for everybody. Whether you are going through diabetes or just trying to get your eating habits right, we know how difficult it is to tackle first hand. And we also know how difficult it is to find helpful information among the noise.

That is why we have created the most accessible library of information and online resources for those that want to live a healthier, longer life.”

Ok, so right below your email copy you have to include a call‐to‐action that leads recipients where you want them to go first. In our case, we want to send recipients right through to our website, so we simply click on the call‐to‐action button and enter our website URL in the “website address” field.

Now we are going to replace the text in the “button text” field to include our own call‐to‐action text. For this example case we are going to use the “Yes, I want to get better!” text in our call to action because it reads as a first‐person positive affirmation.

Now, one thing that will really help you to improve your open rates as well as your email engagement rates is including links to content in your marketing emails, right below the main copy and call‐to‐action.

This strategy works because it helps your recipients stay up to date without them having to go to multiple websites a day to get their information fix. That is why the best approach is to include a mix of original content that leads to articles in your own blog or website and curated content that leads recipients to third‐party blogs or websites.

As you can see here, our layout allows us to use up to three blocks to insert teaser links to content. So what we are going to do is to insert two links to two of our most recent blog posts.

We can do this by first going to our website and opening one of our blog posts. Then we right‐click over the post’s header image and copy the image address. Now we go back to the MailChimp editor and click on the first “image plus caption” block. Now we move to the content panel to the right and click on the “replace” option, and then we click on the drop‐down menu located on the top right corner to click on the “import from URL” option.

Now we paste the image address in the “import URL” field and click on “import”. Awesome! The post’s header image has been added to our article link block. Now we go back to our website post to copy the subtitle and the first paragraph in the post’s page.

Now we go back to MailChimp and replace the text in the article block with the text we copied from our post. Lastly, we will go back to our blog post to copy the post’s URL from the browser’s address bar, then we will go back to MailChimp, where we will click on the “link” option on the header image to insert our post’s URL on it. We’ll simply have to paste our post’s URL in the “web address” field and to click on “insert”.

Awesome! Now we are going to apply the same steps in the second article link block below to add our second most recent blog post. To recap, we will simply go to our website to look for our other blog post. Once inside it we will copy the

image address, and then we are going to go back to MailChimp, we will click on “replace” and then we’ll click on “import from URL” in the drop‐down menu on the top right corner.

Click here to access my exclusive EBOOK: Email Marketing Tips And Tricks

Now we are going to go back to our website post to copy the subtitle and the first paragraph under the header image, then we will go back to MailChimp to paste it over the placeholder text in the article link block. Lastly, we are going to copy the post’s URL from the browser’s address bar, then we will go back to MailChimp to click on the “link” option, then we are going to paste the URL in the “web address” field and then we are going to click on “insert”.

Now, we are going to delete the last “image plus caption” block so we can edit the contact information in the footer. This is a crucial element to include on every one of your marketing emails, otherwise you might be in violation of local SPAM laws.

We scroll down and click on the “footer” block to edit our contact info. We start by editing the “current year” and “company” spaces to include the current year as well as the name of our business.

Now we are going to add our business address under the “our mailing address is” text, and we are going to leave the unsubscribe options below at their default values. We repeat, these three footer elements are mandatory to include if you don’t want your marketing emails to be flagged as spam.

Now that we’ve finished our template we will simply have to click on “save and exit”, then to name our template and to click on “save”.

And that’s it! This is the basic anatomy of a marketing email, and you can easily create any marketing email variation that fits your marketing goals following these guidelines. In fact, we set up this example email just so we had a template that we can repurpose with new content when we need to.

And this is just the beginning! In our following chapter we will be showing you how to create an awesome looking lead magnet that will help you to keep your lists growing, so make sure to tune in!

3. Creating A Lead Magnet

Hey there folks! It is a well‐known fact that people will not hurry to give something in exchange for nothing, and this applies to email marketing. What? Do you think that people will simply join your mailing lists because you’re awesome? Well, the harsh truth is that only a small fraction will, and that you’ll need to convince the rest to do it.

And how do you convince people to give you away their email addresses? The answer is with lead magnets. Lead magnets are incentives that you use in exchange for people’s email addresses. That means that people will have access to these incentives when they sign up through your opt‐in forms. The most common lead magnets are the following:

Guides and Reports

Guides and Reports are a favorite among email marketers because they’re the easiest to set up. With just the right amount of information, you’ll be able to set up a brief eBook with condensed original content and to offer it as a free eBook to new subscribers.

Cheat Sheets

Cheat Sheets are one‐page blueprints that are mostly designed as infographics in formats that are easy to print.

Free Template Packs

Free template packs make awesome lead magnets because they can be used for professional purposes, and they can fit any niche. For example, if you run a blog about social media ads, you can create and offer Facebook Ad templates. If running a graphic design blog, you can create and give away free web design templates and mock ups. And so on!

Video Guides

Video guides generate much more engagement than any other type of lead magnet, but they’re also the most difficult to set up. Yet if you have the means and the skills to produce brief video guides or presentations, we recommend you to totally go for it, as they are perceived to offer greater value because they’re less time consuming and allow you to be more direct with your message.

Discounts and Trial Periods

Promoting a 20% discount for new email subscribers is one of the most effective ways of achieving two marketing objectives in one shot: getting a new email subscriber and generating a new sale. Best of all, a one‐time consumer is very likely to become a repeat customer down the line, so this strategy works three‐fold, and is mostly recommended for ecommerce marketers.

Trial periods are based on a similar tactic: if you allow a user to benefit as much as she or he can from using a program or tool, or from accessing your content, or from attending paid webinar sessions, but only for a limited time, they’re very likely to convert once their trial periods are over.

Software Downloads

Offering free access to lite versions of useful software, games and apps through your opt‐in pages is a great way to generate new subscribers too.

Setting Up A Lead Magnet The Easy Way

Now that you know what a lead magnet is and which are the most effective ones, we want to show you how you can actually set one up easily using the basic tools in your computer.

You’ll simply need to create or outsource the creation of a piece of relevant content in the form of a numbered article, you’ll need your company logos, and a word processing program that can import your files as a PDF, such as Microsoft Word, which is the one that we will use for this example.

Open a new document, and start by entering the title of your guide. We recommend you to follow the same guidelines that you’ll apply in your marketing email headlines. In our case, we are going to title our guide as “The 5 Secret Healthy Lifestyle Choices For The Diabetic”, to add an intriguing punch to it.

Click here to access my exclusive EBOOK: Email Marketing Tips And Tricks

We’ll leave your choice of font and size to your discretion, but we recommend you to use large, bold fonts that contrast with the background. Now right below the title we are going to include our company logo, which, as you can see, fits beautifully.

Right below the logo we are going to insert the name of our business in italics, at a smaller size. On the following page we are going to insert a table of contents, which will be easy because this a 5‐piece numbered article.

Now on the following page we are going to insert a brief introduction, then we will jump to the next page to insert our article in its entirety.

Finally, on the last page, we are going to insert an invitation to keep reading on our site, with a link to redirect the subscriber there.

Lastly, we’re going to click on the “file” tab, and then on the “save as” option. Now we will browse a location where to save our finished lead magnet on our computer, and then we will click on the “save as type” drop‐down menu to select the “PDF” option, and then we will click on “save”.

Awesome! Our new lead magnet has been saved and exported as a PDF, and we are ready to start distributing it to new subscribers. Follow these simple steps and you will be able to create several variations of your lead magnet for different campaigns. Next up we will be showing you how to set up a campaign from scratch, so tune in!

4. Setting Up Your First Email Marketing Campaign

Hey there my friends! Let’s continue working on our award‐ deserving email marketing strategies. This time around we are going to show you how to actually set up an email marketing campaign for the first time, easily, the right way.

Please note that for this chapter we are going to use our MailChimp account, and although the actual steps may differ a little from one email marketing platform to the other, the basic process keeps on being the same, so you’ll simply have to take notes in case you’re using a different email marketing tool.

Alright, so we will start on our MailChimp account, from where we are going to click on the “create campaign” button. Now, MailChimp will allow you to set up three types of email marketing campaigns from the get go.

First you’ll be able to select the “create an email” option to create a simple email marketing campaign. The second option available is to “create an ad”, which will allow you to reach specific types of contacts with Facebook and Instagram ads, as well as with Google remarketing campaigns.

Lastly, you’ll be able to select the option to “create a landing page”, which will allow you to design a landing page to collect email addresses in exchange for a valuable piece of content or product.

In this chapter we are going to show you how to create a basic email marketing campaign from scratch, so we are going to select the “create an email” option.

Now as you can see, there are several types of email marketing campaigns that you can set up.

You can start with a “regular” email campaign that you can edit according to your preferences. You can set up “automated” campaigns, which are based on subscriber behavior. You can set up “plain‐text” campaigns to fire off quick communications, and lastly, you’ll be able to set up “A/B test” campaigns that will allow you to test up to three variations of the same email under the same campaign.

In our example case, we are simply going to select the “regular” campaign type. We start setting up our new campaign by naming it in the “campaign name” field, and then we click on the “begin” button to continue.

Now we have to select who we are going to send this campaign to, so we click on the “add recipients” button, and then select a subscriber list from the “choose a list” drop‐down menu. Because this is a general content email that we want to send to all of our subscribers regardless of activity level, we are going to select the full “subscribers” list, and we are not going to segment it.

Before we save our choice, we are going to check the “personalize” option and then we are going to select the “first name” or “FNAME” option from the “merge tag” menu. This will allow us to send personalized emails to each of our subscribers.

Now we click on “save” to continue. Now we have to click on “add from” to make sure that our sender’s information is up to date. We recommend you to always use your name, your company name, or a combination of both in the “name” field. Now that we’ve made sure that our sender’s info is correct we will simply click on “save” to continue.

Click here to access my exclusive EBOOK: Email Marketing Tips And Tricks

Now we are going to click on “add subject” to enter our campaign’s subject line. Because we are going to send a content‐focused campaign, we are going to use the “Did You Miss Any Of This?” question as our subject line.

Also, we are going to add personalization to our subject line. We can do this by inserting the “*|FNAME|*” tag at the beginning of the subject line preceded by the “Hey” expression. It will read as “Hey, First Name, Did You Miss Any Of This?”.

We are now going to click on “save” to continue. Now we have to design the content for our email by clicking on the “design email” button. Now, as you can see, we have the option to select from a wide variety of email layouts, templates, and previous campaigns to get started.

For this example case though we are simply going to select the marketing email template that we designed in a previous chapter for this exact purpose, and we can find it by clicking on the “saved templates” tab.

Now we will simply have to click on it to select it, and on the following page, we will then click on “save and close” to continue. Awesome! This campaign set up is now finished, and now we simply have to either schedule it, or send it right away.

For this example case, we will send it right away, so we will simply have to click on the “send” button, and then on the “send now” button. And that is it! Our subscribers will start receiving this campaign soon.

Next up we are going to show you how to create a high‐converting squeeze page to collect new email addresses the easy way, so tune in!

5: Setting Up A Squeeze Page

Hey there my good friends! In our previous chapters we showed you how to create a compelling lead magnet that you can use to convince people to join your mailing lists, and we also showed you that you can build opt‐ in forms from where you can offer your lead magnets, right from your email marketing platform.

And in this chapter we are going to show you how easy it actually is. For this example chapter we are going to start once again on our MailChimp account, from where we are going to click on the “create campaign” button to get started.

What’s great about using your email marketing platform to create your squeeze pages is that you will be able to integrate them right away within your campaigns, as opposed to creating a standalone squeeze page that you’ll later have to link to your campaigns.

Now we are going to click on the “create a landing page” option. As you can see, MailChimp allows us to create two types of squeeze pages: a classic “sign‐up page” to capture email contacts and a “product page” that we can use on an online store.

For this example chapter we are going to set up a classic “sign‐up page”, and we have to start by naming our new landing page in the “landing page name” field. Then we have to select a list where to add new contacts that sign up through this particular page.

In our case, we are going to select our “subscriber” list, so we can later segment them according to their data and behaviors. Now we are going to click on the “begin” button to continue.

Now we have to edit our new squeeze page, and we are going to start by adding our business logo on the header of the sign‐up page by dropping an image block on it, and then using the “browse” button to insert our business logo there.

Click here to access my exclusive EBOOK: Email Marketing Tips And Tricks

Now we are going to click on the “color” button to change the page’s background color, which will allow us to center the focus on the signup content.

Now we are going to edit the headline space to insert a variation of our lead magnet’s title in the form of a question, and it will read as “ Would You Like To Learn The 5 Secret Healthy Lifestyle Choices For Diabetics?”.

Now we are going to edit the copy space to instruct leads that they will get the free guide by signing up to our mailing list.

Now we are going to edit the signup form. We are going to Start by checking the “first name” box and making it a required field. Now we are going to replace the text in the “button text” field with “Yes! Let’s Do It!”.

Lastly, we are going to click on the “confirmation” tab to change the confirmation message to “Thanks for joining the DCME Family!”. Now we simply have to click on “save and continue”.

Before we can publish our page, we will have to click on the “add page title and URL” button so we can add a page title that will appear in the browser’s page bar. In our case, we are going to use our lead magnet’s name to title the squeeze page, so we’ll simply insert the name in the “untitled page” field, and then we will click on “save”.

Now we are going to click on the “publish” button. And that is it! Now you have a fully functional squeeze page that you can embed on your site or share on social media. We are going to give you some advice about how you can actually generate traffic to your squeeze pages in our next chapter, so make sure to tune in!

https://www.youtube.com/watch?v=n4_vRJ5A6Y4

6. Sending Traffic To Your Squeeze Page

Ok everyone, so now you have a killer squeeze page, an awesome lead magnet, but how do you reach people that could be interested in joining your mailing list? This isn’t as easy as it sounds, because you could end up showing your squeeze page to people who will not find value in what you have to offer them, which means that they will not be encouraged to give you their email addresses.

The best approach then is to use a combination of organic and paid strategies that will allow you to send the right type of traffic to your squeeze pages. Here are the ones that have worked wonders for us so far.

Insert Your Squeeze Pages Into Social Media Posts

This is perhaps the easiest and cheapest way to send traffic to your squeeze pages, as you will simply have to create keyword‐ rich social media posts where you can add your squeeze page for easy click‐throughs.

To give you an example, we are going to paste our squeeze page’s URL into this Facebook post. Once it is inserted, we are going to insert a reformulation of our lead magnet’s title in the form a question to induce curiosity, and then we are going to post it.

Now, this strategy is mostly effective when you have a significantly large social following, but you can also use niche keywords and tags in your posts’ headlines to help your potential audience to find you through organic searches.

Click here to access my exclusive EBOOK: Email Marketing Tips And Tricks

Promote Those Social Media Posts To A Hyper Targeted Audience

Now, you can easily reach a very large chunk of your audience for cheap by promoting social media posts

where you insert your squeeze pages. This strategy works really well because, in the eyes of your audience, you are simply promoting free content to engage with.

Facebook is a particularly good platform to promote your squeeze pages because it allows you to hyper target your audience. You will simply have to click on the “boost post” button on your post and then to click on the “edit” button corresponding to the “people you choose through targeting” option in the “audience” section to choose who you will target with your promoted posts.

Insert Your Squeeze Pages Into Your Site

Who is a more qualified audience than the people that are already visiting your site? Depending on your website set up, you will be able to program your squeeze page to appear to website visitors. In the case of WordPress sites such as ours, you will simply have to install a landing page plugin that can allow you to easily insert your sign up forms, such as the “Popup Maker” plugin and the “MailChimp” plugin.

Create A Display Ad Campaign

You can also use the “AdWords” campaign manager to create a display advertising campaign to promote your squeeze pages on similar niche sites and to people searching content using your niche keywords!

So with these strategies we give a close to Section 2! But don’t worry! Because in Section 3 we will be teaching you how to nurture all the leads that you’ll be getting from applying the strategies in this section. See you there!

Email Marketing Basics

What Is Email All About?

Technology has taken such incredible leaps of advancement that it is easy to forget how it was not so many years ago. Even with the advent of smartphones, laptops and wireless internet, we all tend to forget that the internet was designed to give us a different means of communication.

Because when the internet was born, it was basically only used to send brief electronic messages between work colleagues in an enclosed facility, but you get the idea. Before that was possible, people who were apart by circumstances and distance could communicate with each other with written correspondence sent through postal offices.

But physical mail has its obvious limitations, so one of the first things devised by internet pioneers was electronic mail, or email for short.

So, What Is Email, And How Does It Work?

Email is simply written communication exchanged by two or more users across a digital network. More specifically, it is an electronic message that can contain text, images, and other types of attachments such as documents, and which is sent through a connected network to a person or a group of people.

Email works by using a program that manages the data in a message and saves it to a server, from where the messages are sent and received as well. Most people nowadays though use online email services such as “Outlook” and “Gmail”, which allows them to design and send their emails the easiest way possible, without having to worry about server maintenance and other technically complicated stuff.

What Are The Parts Of An Email?

  • TheAddress: AnEmail address is the equivalent of the physical address where mail is sent. It starts with a username, which is followed by the “@” symbol, which works as a divider between the username and the domain name, which goes at the end of the address.
  • The“To”Field: This is where the recipient address goes.
  • The“From”Field:This is where the sender address goes.
  • The Message Body: This is where the actual message is written, and where the images and attachments are added.

What Are The Advantages Of Email?

  • It’s Free!
  • It’s instant no matter the distance!
  • It can include text, images, video, music, links and documents
  • It’s environmentally friendly Did You Know?
    ✓ The first email was sent in 1971 by Ray Tomlinson to himself as a test email.
    ✓ By 1996 more electronic than postal mail was being sent.

 

Email

What is Email Marketing?

Unlike what the majority of people believe, online marketing is not a buzzword used to describe a passing get‐rich‐quick craze. It is a legitimate branch of marketing that uses online means to build brand awareness with the ultimate goal of turning a new business into a profitable venture. And it so happens that one of the most efficient ways to market to an online audience is through email.

It is so efficient in fact that it has become its own online marketing method, and it has been aptly dubbed “Email Marketing” since the earlier days of the internet.

So just as the title implies, email marketing is the use of email to promote a business, a product, a service, and anything in between. It can be understood in simpler terms as the online equivalent of “direct mail”, which is how companies contact people directly to promote their stuff, just that instead of using the postal service to get in touch with leads and potential clients they use electronic mail.

Now, there is a growing differentiation between how direct mail works and how email marketing works thanks to the advent of content marketing. Whereas “direct mail” is used to send bulk business or advertising letters to people in a geographical segment, marketing emails are sent to people according to personalized targeting criteria that includes gender, locations, language, interests, professions, and so on.

What this means is that, contrary to direct mail, marketing emails are designed to develop a relationship with potential clients before they are used to convert potential clients into active customers.

That is why the majority of direct mail is sent straight to the dumpster instead of being read, and that is also why most marketers never truly learn how to create successful email marketing campaigns: because they are trying to emulate direct mail!

Why Is Email Marketing Better Then?

Email marketing is better than direct mail and almost double as effective as any other form of online marketing because it is an instant and more personal way of offering value to potential customers.

And the simple reason why email marketing is so effective is because it allows marketers to include their products at the center of their email content. That is, that they can send informative emails that provide value to their customers and use them to promote their products or services in a subtle but very effective way.

What most marketers find tough to master is how to craft and send personalized marketing emails that don’t end up in the spam folder, and in this training we are going to teach you all about it!

How Can Email Marketing Help Your Business?

If there is one thing that we like to celebrate is when people achieve success with our training. And by success we don’t mean helping you to simply reach a couple hundred new leads whom to sell to, but leading you to actually grow your business as fast as possible.
That is why in this chapter we are going to show you how email marketing can help you take your business to new heights.

Email Has Higher Reach Than Most Other Channels

You may not think of people’s email addresses as a valuable marketing channel, but that might be because you might be so used to email that you take it for granted. Yet you have to look at the numbers to understand why email is still considered to be one of the most powerful online marketing channels available to date.

Let’s put it this way: There are over 1 billion active Facebook users and over 250 million twitter users. Those are impressive numbers for sure, but they pale in comparison to the more than 4 billion active worldwide email accounts.

And those numbers become more relevant when you examine the behavior associated with them: you need an email address for basically anything online.

Do you want to sign up to Facebook or any other social media network? You need an email account. Do you want to buy on Amazon, or on eBay, or on any run‐of‐the‐mill ecommerce site? You need an email address.

That means that any company offering a product or service or piece of content that you want to have access to can easily reach out to you once you give them your email address!

Marketing Emails Truly Deliver Your Message

Having an email lead is way better than having a social media follower for a simple reason: 90% of emails get delivered to the intended recipients, while only 2% of organic posts are seen by your social media followers.

You also have to consider that, in most cases, when people opt in to your email lists, it means that they want to receive timely updates from you.

Marketing Emails Drive More Conversions

The ultimate goal of a marketing campaign is to drive conversions. You might want to drive sales, traffic to your website or referral sign ups, but you want to drive results, and there might not be a better channel than email to that end.

Once again, the truth is in the numbers. The average click‐through rate of any given email campaign is 3% to 5%, whereas the average click‐through rate of social media campaigns is only around 0.5% or so.

Even more impressive is the fact that over 4% of visitors to your site that click through email will buy something there, as opposed to only 2.50% of search engine visitors and a mere 0.59% of social media visitors.

Email Is Cost Effective

Email marketing is the cheapest form of online marketing, period.

Check this out for instance: you’ll get an average of 3,800% return‐on‐ investment for every $1 that you spend on your email marketing campaigns.

On a very basic level it means that you’ll earn $38 for every $1 you invest!

Email Marketing Is A Longer‐ Term Strategy

Email has been around ever since the internet was invented, and it is not going to go away any time soon.
On the other hand, marketing channels such as social media platforms and video sharing sites are prone to irrelevancy thanks to the rapid shifts in technological development.

This means that your email lists will keep on being a profitable resource long after Facebook or YouTube are replaced by the next big thing.

Would you like to learn more awe‐inspiring facts about email marketing? Then tune in to our following chapter!

Shocking Email Marketing Facts To Consider

  • 74% of active online adults prefer to receive their marketing messages over email rather than through direct mail. This fact
    rebuts the common misconception among online marketers that most leads find marketing emails annoying.
  • Buyer personas increases email click‐through rates by 16%. This means that by targeting your leads through individual personalized profiles you will be able to increase your chances of getting people to not only check your emails, but also of getting them to click through your links.
  • Well‐crafted marketing emails increase conversion rates. 66% of online consumers have bought something based on an email marketing message, with 71% of people aged 45 to 54 making purchasing decisions based on email marketing messages.
  • Large mailing lists can distort your results because you’ll be sending emails to lots of people that are never going to buy something from you. So, by simply deleting email addresses that haven’t engaged with your emails in the past 12 months can improve your delivery rates, click‐through rates and conversion rates by 3% to 5%.
  • Subject lines are way more important than you would imagine. Short subject lines, or those around 9 characters long or less, have gotten open rates up to 58%, while personalized subject lines such as those that used the recipient’s name, were 22% more likely to be opened. Likewise, 64% of recipients will open an email based on the subject line alone.
  • It is becoming increasingly important to create responsive marketing emails, as 35% of business professionals and 64% of decision makers check their emails on mobile.
  • Keeping your content relevant to your email audience is as important as it is on your website or video blog. 49% of email recipients report that they would not hesitate to unsubscribe from a mailing list if they find they’re only sent boring or repetitive content, with 25% of those stating that they would unsubscribe when the content is irrelevant to them.
  • Email marketing is way more effective at acquiring new customers for your business than social media efforts. In fact, an email marketing campaign is 40 times more effective at customer acquisition than a Facebook or twitter campaign, with 72% of people favoring promotional content on email over social media. Also, email subscribers are 3 times more likely to share your content on social media than social media users.
  • People are spending more and more time checking marketing emails now than ever. 57% of email subscribers report spending from 10 to 50 minutes a week browsing promotional emails.
  • Automation is taking over in the email marketing industry. In fact, most email management tools labeled as email marketing tools are simply email automation tools, and they are being used by a whopping 82% of business‐ to‐business and business‐to‐customer companies, which has helped them to increase their conversion rates by as much as 50%. Also, automated email marketing messages average 70.5% higher open rates and 152% higher click‐ through rates.

How Successful Bloggers Use The Power Of Subdomains

The Power of Subdomains

For those looking for a great way to create quality web sites that are extremely cost effective and easy to set up, subdomains are quite possibly your best choice. We all know what a domain is, but many webmasters are not yet familiar with the power and the many benefits of subdomains, here are some tips.

How Successful Bloggers Use The Power Of Subdomains

What is a Subdomain?

In order to understand what a subdomain is, first let’s look at a regular domain. Most domains look like the following; www.yoursite.com. Each domain refers to a specific site on the web and the search engines acknowledge each domain as a separate web site. While many domains have several web pages, each extra page is still considered the same site (for instance, www.yoursite.com/baseball). While this is an easy way to add extra pages to your web site, for most web developers that would like to start web pages on new categories (called niches), they usually will purchase a new domain name to create each new niche.

Subdomains make the whole process of adding new niches to a domain easy, affordable and with lots of added value. A subdomain is considered a sub extension of your already working domain. A subdomain is considered to be a separate domain and entity from the domain that it extends from. This means that all search engines (including Google) see the subdomain as a unique domain. Domains are created usually using your web hosting administration panel. In order to create a subdomain, the process usually takes a few minutes.

For instance, instead of adding web pages that are on completely different topics to your website such as www.yoursite.com/baseball,

you can choose to create a subdomain, which is written as follows: www.baseball.yoursite.com. You might have noticed all we did is add the word “baseball” and a dot before your domain name.

Video: What Is A Subdomain? 

The Benefits of Subdomains

Subdomains are not as popular as regular domains, because most webmasters are not aware of how easy they are to create and all the benefits that they can provide. Subdomains can be created on most web hosting accounts, usually taking a couple of minutes or less. There are many benefits of using subdomains; however here are the top three.

First off, while domains are affordable (costing about $10 for a .com), if you are a web developer that is looking to create dozens of web sites, $10 adds up quickly. Many web developers purchase 50, 100 or even 1,000 domains to create web sites that each bring in a small amount of income. Having 100 domains can easily cost $1,000 per year and once you add in the web hosting costs and annual renewal fees, you can easily see how quickly it can become expensive. Subdomains cost $0. Subdomains are free to create, whether you have 1 or 10,000.

Another benefit of subdomains is that all search engines view subdomains as being unique from the regular domain. To Google, www.yoursite.com/baseball and www.baseball.yoursite.com are two unique sites. In essence, you get all the benefits of having many websites, without the costs of registering new domains sites and hosting them separately. In fact, subdomains are easily hosted on the same account as your normal domain (they just show up as a separate folder).

Finally, subdomains are extremely easy to create. You do not need a lot of technical expertise or special software. If you want to create a few subdomains, the process is relatively simple and straightforward, however to create many subdomains at one time, the process can be tedious and there are software tools available to easily accomplish this task.

Creating a Niche Adsense Empire

One of the many strategies that web developers are using to collect substantial income from web sites is to create several niche web sites that are supported by Google Adsense. If you are looking for a great way to create substantial income, here are some tips.
What are Niches?

Niches are perhaps the most strategic way to target your website’s online visitors. When most people search the internet, they are usually looking for targeted information on a specific subject. For instance, if you are searching the web for information on mountain bike helmets, you wouldn’t enter the search term bicycle. You would receive millions of hits and searching through those hits would take a very long time to come close to finding the information you require.

Niche websites offer information to online visitors that they are specifically looking for. For instance, if you as a web developer that created a web site called moutainbikehelmets.com, and filled it with current and on-topic info, the chances are that visitors looking for specific information on mountain bike helmets would easily you’re your site.

The Key to Niche Web Sites

The key to niche web sites is to find niches that people actively search for, but have low competition. The less competition you have for a specific niche, the more likely you will receive traffic from those searching for a specific term.

Niche web sites can be extremely profitable, because you can easily target products to your online customers. If you have a website bicicyle.com, you could easily determine that visitors interested in bicycles would visit your site, but you wouldn’t really know if they wanted information on bicycle parts, accessories, paths, car carriers, etc. You would have to create pages and pages of information to try to meet your visitor’s needs. With a small niche site, you create a site directly targeted to one small niche. You basically know what your visitors want and can easily target products and advertisements accordingly.

How to Create Niche Sites?

There are two main ways to create niche web sites. The first major strategy is to purchase a separate domain name for each niche you would like to start. For instance, if you wanted to start a niche on trout fishing, you would register the domain name: troutfishing.com, if you wanted to start a niche on bass fishing in Virginia, you might want to register a site called: bassfishingVA.com. This is the most popular way, however sometimes it might not be the most affordable or even the most effective way to do it.

The second strategy to create niche sites is not as popular, but in many ways more effective for creating niche sites. Subdomains have been known to many savvy web developers for creating lots of highly effective domains in a short amount of time and more affordably than the traditional method.

A subdomain is considered to be an extension of a regular domain, however the search engines including Google see it as a unique domain. Subdomains can be created for many different niches and for most people; you can create unlimited amounts of subdomains that are hosted on your normal web hosting plan. A subdomain can be created for any niche. For instance, if you had a fishing site called fish.com and would like to create niches for each type of fish, you can do it easily. Subdomains would be written as followed: bass.fish.com, trout.fish.com and reddrumb.fish.com. As you can see, you can create dozens of niche sites from only one domain. The cost of creating each subdomain is $0, so you can easily save hundred to thousands of dollars per year on your domain costs and get the same benefits as buying separate domains..

 Video: How To Find Profitable Niche Markets Online To Make Money From

Maximize Your Niche Websites

If you are looking to generate profits by developing web sites, one way that has been proven to work many times is to use the niche development strategy. Niches aren’t new, however they are still an extremely profitable way to make small obscure web sites generate above average income. Here are some tips.

What is a Niche?

Niche sites are web sites that focus on small categories. For instance, a web developer can easily create a web site on a large category, lets say home improvement, and while home improvement may be a topic that millions of people search for, the truth of the matter is that they are not just searching for home improvement, but a sub topic, lets say outdoor siding. A niche is an extremely targeted topic that will bring you far fewer visitors, but the visitors that it brings you will be more targeted and probably much more interested in the information that you are offering.

Even the sub topic of outdoor siding, can be broken down even further. Niches can be extremely targeted, for instance vinyl siding or even vinyl siding in the Seattle area. While the downside is that the more focused your niche, the less visitors you will have, the upside is that the more focused your niche, the more likely each visitor that comes to your site will find information and products that match their needs.

Niche Sites Delivers

Niche sites delivers in several ways including adverting and the selling of products. Many webmasters monetize their niche sites to be extremely profitable by using advertising services such as Google Adsense and Yahoo Publishers Network, as well as selling advertisements on their web site.

Other ways to monetize your niche site for profit is to sell a specific product (either your own or an affiliate’s product that fits the niche and is high quality). Most web developers that monetize niche sites find that when it comes to click through rates and interest toward products, nothing beats a niche site for performance.

A great strategy to use when trying to monetize your niche site is to create an opt in email list. Once you receive targeted traffic from your niche site, you should start to collect an opt in email list. An opt in email list is when you ask for the emails of your visitors and offer them more information about a topic (i.e. newsletter), free software or a digital coupon to save on products that you sell. Creating an opt in email list on your niche site is a great way to stay in touch with the people that visit your site on a weekly or monthly basis.

Using advertising, affiliate products, your own products and an opt in email list to monetize your niche site is one of the most proven methods to create regular income. If you are looking to become a web developer or already creating web sites, creating niche sites is an extremely profitable strategy.

Three Ways to Save Costs When Building Web Sites

If you are a web developer trying to create profitable web sites, you probably already know how difficult it is to create numerous web sites quickly and affordably. However, there are strategies that you can use to limit the costs to virtually nothing and create plenty of quality web sites in a relatively quick period of time. Here is some more information.

Domain Extensions Matter

For most people, there is only one domain extension- that being .com. However, .com extensions while very popular are not the only extension that a web developer can use, other extensions include .net, .info, .biz, .eu, etc. If your target audience is those that input your web site directly, you should stick to .com, however if the vast majority of visitors to your site find it through the search engines or pay per click ads then you can save a boatload with less popular domain extension. While .com domains usually cost about $10 per year, domains such as .info can cost as little as $1.50 per year saving you about 85% of the cost.
It is important to note that for the most part you do not see any drop in visitors or page rank due to a domain extension, making other less popular extensions a good deal for certain web strategies.

Subdomains for Web Savvy Developers

Subdomains are some of the best ways to save hundreds or even thousands of dollars per year when creating many web sites. Subdomains are sub extensions of a domain. For instance, if you have a domain called www.baseball.com, a subdomain would be www.pitchers.baseball.com. The beauty of subdomains is two fold. First they are recognized by all search engines as unique, separate web sites, secondly, they are free and most web hosting plans allow hosting of unlimited subdomains. Subdomains are usually simple to create, however if you are creating lots of them at one time, it might get tedious. Look for software available to make the creation of subdomains almost instantaneous.

Web Template Software

Web template software is another great product to use if you want to save money creating web sites. Why spend hours upon hours programming a tedious web site, when there is software available that is extremely affordable that can do it in much less time. Web template software can help you create customizable search engine optimized templates in seconds, saving you hours of time. Web templates can be used for both white hat and black hat SEO, but for the most part many web developers use it for general web creation.

If you hired a computer programmer to create a web site for you, it would definitely cost several hundred dollars and for many sites the costs can rise in the thousands. Web template software is not for every web site, but it is perfect for most web sites, saving up to 95% of your web development costs. There are even a few web template software products available that are given away for free.

SEO Resources to Grow an Adsense Empire

For many web developers looking to earn extra income or full time revenue one of the strategies available is to sign up for Google Adsense. Google Adsense is one of the best ways to monetize your web sites and it has been proven to work for millions of web site publishers. If you are looking to create a Google Adsense empire, here are some of the things you will need to know.

 Video: What is Google AdSense

Resources That Work

Before you jump into creating web sites filled with Google Adsense ads, you should first do lots of research. While there are many people making huge amounts of income off of Google Adsense, it is not as easy as one thinks. Building profitable web sites takes a lot of thought, hard work and key information that can help your web site rise among the competition. The first thing you should learn is SEO (search engine optimization). SEO is a set of skills and knowledge used to create websites that easily rank high in the search engine indexes. Web sites that are easy to find by web visitors usually translate into very profitable sites. Some of the ways to learn SEO is to visit SEO forums and to purchase and read a few books or ebooks on SEO.

You can learn a lot in a relatively short period of time using the above resources, however to truly succeed you must be on the cutting edge of information. Make sure you use forums to gain cutting edge info, as well as building up relationships with many others in the field. Many SEO’s and web developers rely on others in the community to help and advise them on the proper techniques in the industry that are working. While SEO’s are competitive, they are also a very cooperative group.

SEO Software

SEO software is another great resource to use when creating your Google Adsense empire. For those that would like to create a wide range of web sites, using your hands is not enough. In order to maximize your chances for large profits, you must create many web sites that fit certain specifications in a short period of time. Doing this by hand is almost impossible and very tedious, where the right software can accomplish this job in a matter of minutes.

Research Web Resources

Just like you should research SEO to understand the factors at work when creating web sites, you should also research the resources you use to make sure they are the best at what they provide. For instance, there are several very good forums on the web, some focus on Internet marketing, some focus on domains, others are general, etc, make sure that you check several of them out to find the forum that fits your business or goals the best. The same is true about software. Don’t go out and buy every software product you see. Do your research, ask around and choose the software that fits your business and budget best.

Earn a Substantial Income with Subdomains

If you are looking for a great way to earn income as a web developer, one of the savviest web developing techniques around is to use the power of subdomains. For those that have created web sites for profit in the past, you probably already know how difficult it can be to create one or two highly successful web sites that generate substantial income, however for those that are committed to an online income source, the strategy of using subdomains is fairly straightforward and for many web developers extremely profitable.

There are two fundamental strategies when creating web sites for profit; you can create one or two highly successful web sites that earn in excess of $100 or more or you can create 50 to 100 smaller, less successful web sites that earn about $1 per day. Each web site strategy has its advantages and disadvantages.

Focus on One or Two Successful Web Sites

It is fairly difficult to create one or two web sites that generate big chunks of income. To start off with, you will probably have tons of competition chipping away at your income, especially if you have a good category or product. Secondly, you will have to worry that nothing happens to this one site, including a drop in the page ranks, advertisers going elsewhere or a niche that isn’t popular anymore. As you can see, while it may be easier to focus on one web site, you will constantly need to avoid the many pitfalls that can cause a drop in income.

Create Dozens of Smaller Web Sites

Many web developers choose the strategy of diversification. They create dozens or even hundreds of web sites and each of these web sites needs to only generate a dollar or less a day. Diversifying your web sites over a broad range of categories can help you grow a stable and long term web development business. If one niche web site is not profitable, the profit lost is minimal and if you have one or two web sites that take off, you can always put the time and money into it to make it a big winner. The only downside to creating so many web sites is the cost of purchasing and managing domain names, however that is where subdomains come in.

Subdomains

Subdomains are like sub extensions of a domain. For instance, a normal domain is written as www.baseball.com, however a subdomain can be www.pitchers.baseball.com. By adding the word pitchers and a dot, you have created a subdomain. The beauty of subdomains is that to search engines they are each individual and separate web sites. Subdomains are very easy to create and are free. Many web hosting plans allow you to create unlimited amounts of subdomains for free. You can now create dozens or even hundreds of web sites quickly and easily without spending $10 or more to register each domain. Using subdomains can literally save you thousands of dollars per year just on domain registration fees.

If you are looking for an affordable way to diversify, one of the best strategies around is to use subdomains.

20 Ways to Profit From PLR

Here the text version of the video 20 Ways to Profit From PLR:

A huge misconception of PLR is that it’s a pre written ebook or report that you can sell. This is true,
but what people fail to realise is you can achieve so much with PLR content. PLR is so versatile and below you will see why:

1. Blogging – An obvious choice, but splitting PLR reports and articles into blog posts saves time and can be very informative if you are not so much an expert on the subject. Split your eBooks and reports into blog post content and use excerpts on social media to link back to your blogs. Simple traffic for very little work.

2. Website Content – Content is king and having content at hand in the form of PLR is cheap and effective for website content. Split your eBooks and Reports into website content.

3. Free Downloads: Use your PLR as a free giveaway on blogs, social media and via email broadcasts and auto responders to your subscribers. Simple and highly effective to build trust.

4. Research and Development . Stuck for content or don’t know enough about a particular subject? PLR is perfect for research and product development. The work is done for you. All you need to do is apply your own product look and feel and you become the expert.

5. Auto Responders.By splitting articles and reports, you can create your own auto responder content and mini courses. By adding these to your auto responder of choice, you can then offer these courses as incentives to join your mailing lists. In your course you can also link back to products, services and affiliate products.

6. Traffic Magnets. Like all created content, you can repurpose PLR articles, images, videos, reports, eBooks across all blogs, website and social media platforms to generate traffic back to your own sites. Example – use PLR images on Pinterest, text snips on Twitter, Images on Insta, niche content on Facebook pages. 7. Workshops and Online Webinars. Stuck for content for a webinar you know little about? Using niche PLR in webinars and workshops is a perfect example of utilising PLR on subjects you know little about to deliver high quality training.

8. Affiliate Marketing. Niche content and information about a particular product or service can be extremely valuable for selling affiliate products or advertising affiliate links. Use your PLR eBooks, reports and articles to advertise affiliate links on blogs, websites and social media.

9. Niche Websites. One of the best ways of becoming an authority in a particular niche is by grabbing great PLR content and applying that content to a website. Split the reports and articles into web pages, send traffic from social media and even sell the PLR or related PLR on your website.

10. Online Training Courses. Very similar to webinars, but you don’t have to do this live. By adding more content to an already comprehensive package, such as videos, audio and extra reports, you can create a complete online training course. These sell for 10x more than conventional reports and eBooks.

11. Home Study Courses. There is a lot of money in downloadable home study courses. By packaging a comprehensive amount of niche PLR content you can create a complete home study course. This does require a sales page and graphics edit, but the sales cost can far outweigh the creation outsourcing costs.

12. Training Guides. By offering training on your websites, social media pages and blogs, you can become an authority. There are a lot of PLR video training courses you can buy to show your visitors how to do ‘something in your niche of choice’ e.g. Blog training courses.

13. Multiple Language PLR Conversions. Although most PLR we see is written in UK or US English, there is a lot of scope for making income in alternative languages. All of the tips in the report apply to this tip when you convert your PLR to alternative languages.

14. Guest Posting. Take some PLR rewrite it in your own style and put it up for guest posting on authority blogs. Nothing new here, but it drives traffic and promotes you as an authority in your niche. *TIP – Be sure to put maximum effort into rewriting to make your brand appealing to other readers.

15. Sales Pages. Stuck for a sales page for a product or home study course? You can use PLR products sales copy as a basis for your own sales copy. Most sales copy PLR is written by professionals so using these pages can be advantageous to build on.

16. Branding Your Reports. One of the greatest failures when using PLR is not branding the report as your own. As shown in the video series in the PLR Monster training area, simply flipping a report and not adding your own links, contact details, website branding and logos can be highly detrimental to your business.

17. Building a Niche Package. Niche packages consist of multiple PLR packages rolled into one PLR package to create more value and more resale price. Creating packages like this can be very successful and lucrative it done correctly. Always remember to change the sales copy and add new graphics to display the whole niche package collection.

18. Physical Products. There is usually quite an on-cost for physical product conversion. However you can also charge a premium for a physical product. Convert all reports to physical books, or add to DVDs, create a printable cover and you have a physical product you can sell from your websites or auction sites.

19. Social Media Content . Take your PLR and split it up into useable content to add to social media sites such as Instagram, Facebook pages, LinkedIn etc with back links to your websites, blogs, sales pages etc. Go ahead and drive some traffic as an expert in your niche!

20. Create a Membership Site. Creating a membership site has never been so easy with niche specific PLR. Using a popular niche such as traffic, you can create a monthly subscription membership site using PLR material. Also, because the niche is so abundant, you should never run out of material.

We hope you enjoyed 20 Ways to Profit From PLR, all you have left to do now is put these strategies into action!

Click Here to download the ebook:Getting The Most From PLR.”

How to Optimize a Squeeze Page for Search Engine Traffic

When building a squeeze page it’s important that you understand who your audience is and what the purpose of the page is before getting started. Then, to optimize the squeeze page appropriately consider the following.

How to Optimize a Squeeze Page for Search Engine Traffic
How to Optimize a Squeeze Page for Search Engine Traffic

1. Keep It Simple – Don’t go nuts with putting every last thing in every last squeeze page you make. You don’t want pop-ups and pop-unders on the same page. You don’t want too many keywords to gunk up how readers view your page either. You want the page to read well for real-life visitors, while at the same time attracting the search engines to rank you higher.

2. Know Your Keywords – Study the keywords that your audience uses to find you. It doesn’t matter what other people think about your keywords, it only matters what your audience is using to find you. Look for high value, low competition keywords to use to attract your audience.

3. Keywords in Titles – Not only should the titles on your page be keywords, they should also be in the proper heading style. If the search engine recognizes it as a header, it will place more importance on the words than if it’s body text.

4. Optimize Title Tags – If you look at the top of any webpage, there is a title for the page. Take advantage of this area to define what the search engine sees about your page. If you don’t control this area, every page of your website will have the same title tag. Differentiate each page in order to get more hits from search engine.

5. Use META Descriptions – Every page has a META description that will define how the search engine displays your search results to the reader. Make the most of this feature. If you use WordPress to build your sales pages, you can use a SEO plugin like YOAST, which allows you to control the META description and even see a preview of what it will look like before publishing the page.

6. Keywords in Subheadings – Creating subheadings with keywords and header tags will help not only lead your user’s eye down to what you want them to read and describe the actions you want them to take, but it will also draw attention to the search engines.

7. Keywords in Links – Make links within the squeeze page with words that are keywords and specific about the link. Don’t use words like click here – use words that describe what they’re clicking such as ì100 Stroganoff Recipes instead. Most people understand that underlined words are clickable now.

8. Keywords in URL – If you can include a keyword in the URL of your squeeze page, that is a very good use of a keyword or keyword phrase. Don’t go too crazy with the keywords, though; you want the page URL to also look nice.

9. Use Descriptive Keywords in Alt Tags – Search bots cannot read images, so it’s up to you to provide descriptions to the images that you have in your sales page. Use more than ‘pretty blue flower’ to describe the image. Instead use words that are particular to your offer.

10. Craft Awesome Headlines – Headlines in squeeze pages are important because people do not read horizontally online; they read vertically. Bolding a headline using headers and making sure it’s an important keyword, will not only lead the search engines to rank you higher, but it will also help your audience read your page better.

11. Create Actionable Copy – Your squeeze page copy should include keywords that make sense. Don’t overdo it because using more than two percent keyword density in your pages will send alarms to the search engine that your site might be spam. Instead, create copy that leads your viewer to perform some sort of action.

12. Consider Adding Video – Video is often shared, which adds an additional dimension to the sales page, but while a search engine bot can’t really watch the video, it can read the tags and notice that there is a video. And since users like video a lot, the search engine is more likely to put that page toward the top of the results.

13. Responsive Design – People don’t exclusively use their PCs when looking at sales pages. In fact, a lot of people use their mobile devices while they’re waiting in the doctor’s office or visiting a coffee shop. The more responsive your design is, the more the search engines will like your page.

Using these tips to create a fully optimized squeeze page to get more search engine traffic will work. Try making one or two changes at a time to make the effect even more useful for getting more search engine traffic. Search engines also like websites that are updated often – and since sales pages and squeeze pages don’t typically change much, improving your page over time is another way to garner more search engine traffic.

 

 

Getting More Information from Your Subscribers AFTER They Opt In

The best email subscription forms ask for very little information to start. But, the more personalized the emails you send your subscribers, the more response you’ll get. Therefore, you need to come up with ways to get more information from your subscribers after they’ve already opted in so that you can ensure that you are sending them the right information.

Getting More Information from Your Subscribers

Welcome Message – Right off the bat, when you send your new subscriber a welcome message to your list, it is a great opportunity to seek more information from them using a web form. Depending on which email marketing program you use will determine which features it has to collect more information.

Thank You Page – Another great place to get more information from your subscribers. This can be true of an opt-in thank you page, and a product purchase thank you page. Create a form for the page where your subscriber or buyer can click to provide more information about them to help you serve them better.

Polls and Quizzes – Periodically, it is helpful to send your list subscribers interactive information such as polls and quizzes. This will help engage your list subscribers in a new way and open them up to providing more information about themselves so that you can personalize your interactions with them even more.

Coupons and Codes – Any time a subscriber takes advantage of a coupon code is a good time to collect more information about them so that you can personalize the information you send them. You may have only collected an email and name when they first opted in but when they redeem the code, ask for just a bit more info.

Request for Response – Sending out an email to your subscribers requesting a response such as a comment on your blog, or for them to fill out a form, or to ask you a question that you’ll answer on your blog, is a good way to get more information about each subscriber that can be used to create more personalized messages.

Surprise Gifts – You probably gave your subscriber a freebie when they signed up for your list. You can use the same tactic in your subscriptions to get more information from your subscribers. Offer them a new free gift for some sort of action taken.

Subscriber Preferences – This is a good way to get more information is to offer your subscribers various preferences they can choose for the type of information they want. If you have more than one type of list, why not give them a chance to get on other lists that you have at this point?

Behavioral – Moving your subscribers from list to list due to the behavior that they demonstrate is a great way to personalize the information that your subscribers receive. For instance, if they click through to buy something, they should be moved to a new list.

Don’t just try one time to get more information from your subscribers. Take time to build the trust between you and your subscribers and as time goes on, ask more questions and seek more feedback from them so that you can make the information you send them more personal than ever before. The more personal your messaging is to them, the more response you’re likely to get.

9 Creative Ways to Personalize Emails

Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software is capable of doing. If you aren’t sure, consider seeking out someone who is an expert with your particular software choice so that everything can be set up to be the most effective and the most personal in nature.

Creative Ways to Personalize Emails
Creative Ways to Personalize Emails

9 Creative Ways to Personalize Emails

1. Craft Interest-Targeted Email Messages – Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want.

2. Create Geocentric Messages – It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes, from marketing events in their area, to encouraging them to visit your location if you have a local bricks-and-mortar business.

3. Let Them Define What Information They Want – Sending a poll or checklist to subscribers that lets them define what information they want to get is a good way to find out exactly what your subscribers need and want to hear from you.

4. Acknowledge Purchases Made – Each time a purchase is made it’s important to acknowledge it with a thank you, but to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond to well when you market something new to them.

5. Encourage Social Sharing – Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends, but also encourages them to friend, like and follow you on other social channels.

6. Insert Predefined Fields – Most email programs allow you to insert different predefined fields. For example, if you have a website that is devoted to selling art, you could send a questionnaire to your audience asking them what their favorite style is. Then the software will not only trigger the right emails to go out based on that style, but it will also mention the style within the email message. If they don’t fill it out, it will insert some other value that you choose into that predefined field.

7. Use Date Insert Fields – It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current.

8. Use Retargeting Technology – When someone visits your website, or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email and opens it, a software program can be used to install a cookie that will then allow specialized ads to be delivered to the user when they visit various webpages.

9. Ask for Reviews for Products Purchased – Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others it’s imperative that you use your software to its fullest potential by using as much personalization as it’s capable of.

Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

Building Customer Relationships That Last
Building Customer Relationships

1. Show Them That You Know Them

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.

Using Emotion in Marketing Communications

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand.

Using Emotion in Marketing Communications
Using Emotion in Marketing Communications

* Titles – Use emotional trigger words in your titles to get your audience’s attention. Appeal to their sense of curiosity or loss. Words like last chance or limited time offer can and will go far in helping you get more click-throughs and responses, too.

* Headlines – Whether it’s an email marketing message or a blog post, it’s important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as ì8 Ways to Ride a Bike or ì101 Ways to Avoid a Dating Disaster to get their attention and make them want to read the article, eBook or content.

* Subheaders – Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far.

* Power Words and Phrases – Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like act now, bonus, or breakthrough will work to get your audience into the mood you want them in to receive your messages.

* Transitions – Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like Listen or Never again or Still not convinced will go far in helping you explain a concept even more deeply.

* Calls to Action – Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. Buy now, Reserve your space, Click here now to start your free trial, are all good CTAs, but you need to be as specific as possible.

* Closing Phrases – Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, It’s in your hands, This is the final day thatÖî or You’re moments away from changing your life by Öî and so forth. See how these words trigger certain emotions?

* Postscripts – Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, ìP.S. Your satisfaction is always guaranteed or ìP.S. Act by Friday and you’ll also get the free report and so forth.

When you incorporate these trigger words and phrases into your marketing communications, you’ll see an immediate return on investment. The power you have when it comes to using emotion in marketing is astronomical.