Email Marketing Basics

What Is Email All About?

Technology has taken such incredible leaps of advancement that it is easy to forget how it was not so many years ago. Even with the advent of smartphones, laptops and wireless internet, we all tend to forget that the internet was designed to give us a different means of communication.

Because when the internet was born, it was basically only used to send brief electronic messages between work colleagues in an enclosed facility, but you get the idea. Before that was possible, people who were apart by circumstances and distance could communicate with each other with written correspondence sent through postal offices.

But physical mail has its obvious limitations, so one of the first things devised by internet pioneers was electronic mail, or email for short.

So, What Is Email, And How Does It Work?

Email is simply written communication exchanged by two or more users across a digital network. More specifically, it is an electronic message that can contain text, images, and other types of attachments such as documents, and which is sent through a connected network to a person or a group of people.

Email works by using a program that manages the data in a message and saves it to a server, from where the messages are sent and received as well. Most people nowadays though use online email services such as “Outlook” and “Gmail”, which allows them to design and send their emails the easiest way possible, without having to worry about server maintenance and other technically complicated stuff.

What Are The Parts Of An Email?

  • TheAddress: AnEmail address is the equivalent of the physical address where mail is sent. It starts with a username, which is followed by the “@” symbol, which works as a divider between the username and the domain name, which goes at the end of the address.
  • The“To”Field: This is where the recipient address goes.
  • The“From”Field:This is where the sender address goes.
  • The Message Body: This is where the actual message is written, and where the images and attachments are added.

What Are The Advantages Of Email?

  • It’s Free!
  • It’s instant no matter the distance!
  • It can include text, images, video, music, links and documents
  • It’s environmentally friendly Did You Know?
    ✓ The first email was sent in 1971 by Ray Tomlinson to himself as a test email.
    ✓ By 1996 more electronic than postal mail was being sent.

 

Email

What is Email Marketing?

Unlike what the majority of people believe, online marketing is not a buzzword used to describe a passing get‐rich‐quick craze. It is a legitimate branch of marketing that uses online means to build brand awareness with the ultimate goal of turning a new business into a profitable venture. And it so happens that one of the most efficient ways to market to an online audience is through email.

It is so efficient in fact that it has become its own online marketing method, and it has been aptly dubbed “Email Marketing” since the earlier days of the internet.

So just as the title implies, email marketing is the use of email to promote a business, a product, a service, and anything in between. It can be understood in simpler terms as the online equivalent of “direct mail”, which is how companies contact people directly to promote their stuff, just that instead of using the postal service to get in touch with leads and potential clients they use electronic mail.

Now, there is a growing differentiation between how direct mail works and how email marketing works thanks to the advent of content marketing. Whereas “direct mail” is used to send bulk business or advertising letters to people in a geographical segment, marketing emails are sent to people according to personalized targeting criteria that includes gender, locations, language, interests, professions, and so on.

What this means is that, contrary to direct mail, marketing emails are designed to develop a relationship with potential clients before they are used to convert potential clients into active customers.

That is why the majority of direct mail is sent straight to the dumpster instead of being read, and that is also why most marketers never truly learn how to create successful email marketing campaigns: because they are trying to emulate direct mail!

Why Is Email Marketing Better Then?

Email marketing is better than direct mail and almost double as effective as any other form of online marketing because it is an instant and more personal way of offering value to potential customers.

And the simple reason why email marketing is so effective is because it allows marketers to include their products at the center of their email content. That is, that they can send informative emails that provide value to their customers and use them to promote their products or services in a subtle but very effective way.

What most marketers find tough to master is how to craft and send personalized marketing emails that don’t end up in the spam folder, and in this training we are going to teach you all about it!

How Can Email Marketing Help Your Business?

If there is one thing that we like to celebrate is when people achieve success with our training. And by success we don’t mean helping you to simply reach a couple hundred new leads whom to sell to, but leading you to actually grow your business as fast as possible.
That is why in this chapter we are going to show you how email marketing can help you take your business to new heights.

Email Has Higher Reach Than Most Other Channels

You may not think of people’s email addresses as a valuable marketing channel, but that might be because you might be so used to email that you take it for granted. Yet you have to look at the numbers to understand why email is still considered to be one of the most powerful online marketing channels available to date.

Let’s put it this way: There are over 1 billion active Facebook users and over 250 million twitter users. Those are impressive numbers for sure, but they pale in comparison to the more than 4 billion active worldwide email accounts.

And those numbers become more relevant when you examine the behavior associated with them: you need an email address for basically anything online.

Do you want to sign up to Facebook or any other social media network? You need an email account. Do you want to buy on Amazon, or on eBay, or on any run‐of‐the‐mill ecommerce site? You need an email address.

That means that any company offering a product or service or piece of content that you want to have access to can easily reach out to you once you give them your email address!

Marketing Emails Truly Deliver Your Message

Having an email lead is way better than having a social media follower for a simple reason: 90% of emails get delivered to the intended recipients, while only 2% of organic posts are seen by your social media followers.

You also have to consider that, in most cases, when people opt in to your email lists, it means that they want to receive timely updates from you.

Marketing Emails Drive More Conversions

The ultimate goal of a marketing campaign is to drive conversions. You might want to drive sales, traffic to your website or referral sign ups, but you want to drive results, and there might not be a better channel than email to that end.

Once again, the truth is in the numbers. The average click‐through rate of any given email campaign is 3% to 5%, whereas the average click‐through rate of social media campaigns is only around 0.5% or so.

Even more impressive is the fact that over 4% of visitors to your site that click through email will buy something there, as opposed to only 2.50% of search engine visitors and a mere 0.59% of social media visitors.

Email Is Cost Effective

Email marketing is the cheapest form of online marketing, period.

Check this out for instance: you’ll get an average of 3,800% return‐on‐ investment for every $1 that you spend on your email marketing campaigns.

On a very basic level it means that you’ll earn $38 for every $1 you invest!

Email Marketing Is A Longer‐ Term Strategy

Email has been around ever since the internet was invented, and it is not going to go away any time soon.
On the other hand, marketing channels such as social media platforms and video sharing sites are prone to irrelevancy thanks to the rapid shifts in technological development.

This means that your email lists will keep on being a profitable resource long after Facebook or YouTube are replaced by the next big thing.

Would you like to learn more awe‐inspiring facts about email marketing? Then tune in to our following chapter!

Shocking Email Marketing Facts To Consider

  • 74% of active online adults prefer to receive their marketing messages over email rather than through direct mail. This fact
    rebuts the common misconception among online marketers that most leads find marketing emails annoying.
  • Buyer personas increases email click‐through rates by 16%. This means that by targeting your leads through individual personalized profiles you will be able to increase your chances of getting people to not only check your emails, but also of getting them to click through your links.
  • Well‐crafted marketing emails increase conversion rates. 66% of online consumers have bought something based on an email marketing message, with 71% of people aged 45 to 54 making purchasing decisions based on email marketing messages.
  • Large mailing lists can distort your results because you’ll be sending emails to lots of people that are never going to buy something from you. So, by simply deleting email addresses that haven’t engaged with your emails in the past 12 months can improve your delivery rates, click‐through rates and conversion rates by 3% to 5%.
  • Subject lines are way more important than you would imagine. Short subject lines, or those around 9 characters long or less, have gotten open rates up to 58%, while personalized subject lines such as those that used the recipient’s name, were 22% more likely to be opened. Likewise, 64% of recipients will open an email based on the subject line alone.
  • It is becoming increasingly important to create responsive marketing emails, as 35% of business professionals and 64% of decision makers check their emails on mobile.
  • Keeping your content relevant to your email audience is as important as it is on your website or video blog. 49% of email recipients report that they would not hesitate to unsubscribe from a mailing list if they find they’re only sent boring or repetitive content, with 25% of those stating that they would unsubscribe when the content is irrelevant to them.
  • Email marketing is way more effective at acquiring new customers for your business than social media efforts. In fact, an email marketing campaign is 40 times more effective at customer acquisition than a Facebook or twitter campaign, with 72% of people favoring promotional content on email over social media. Also, email subscribers are 3 times more likely to share your content on social media than social media users.
  • People are spending more and more time checking marketing emails now than ever. 57% of email subscribers report spending from 10 to 50 minutes a week browsing promotional emails.
  • Automation is taking over in the email marketing industry. In fact, most email management tools labeled as email marketing tools are simply email automation tools, and they are being used by a whopping 82% of business‐ to‐business and business‐to‐customer companies, which has helped them to increase their conversion rates by as much as 50%. Also, automated email marketing messages average 70.5% higher open rates and 152% higher click‐ through rates.

How Successful Bloggers Use The Power Of Subdomains

The Power of Subdomains

For those looking for a great way to create quality web sites that are extremely cost effective and easy to set up, subdomains are quite possibly your best choice. We all know what a domain is, but many webmasters are not yet familiar with the power and the many benefits of subdomains, here are some tips.

How Successful Bloggers Use The Power Of Subdomains

What is a Subdomain?

In order to understand what a subdomain is, first let’s look at a regular domain. Most domains look like the following; www.yoursite.com. Each domain refers to a specific site on the web and the search engines acknowledge each domain as a separate web site. While many domains have several web pages, each extra page is still considered the same site (for instance, www.yoursite.com/baseball). While this is an easy way to add extra pages to your web site, for most web developers that would like to start web pages on new categories (called niches), they usually will purchase a new domain name to create each new niche.

Subdomains make the whole process of adding new niches to a domain easy, affordable and with lots of added value. A subdomain is considered a sub extension of your already working domain. A subdomain is considered to be a separate domain and entity from the domain that it extends from. This means that all search engines (including Google) see the subdomain as a unique domain. Domains are created usually using your web hosting administration panel. In order to create a subdomain, the process usually takes a few minutes.

For instance, instead of adding web pages that are on completely different topics to your website such as www.yoursite.com/baseball,

you can choose to create a subdomain, which is written as follows: www.baseball.yoursite.com. You might have noticed all we did is add the word “baseball” and a dot before your domain name.

Video: What Is A Subdomain? 

The Benefits of Subdomains

Subdomains are not as popular as regular domains, because most webmasters are not aware of how easy they are to create and all the benefits that they can provide. Subdomains can be created on most web hosting accounts, usually taking a couple of minutes or less. There are many benefits of using subdomains; however here are the top three.

First off, while domains are affordable (costing about $10 for a .com), if you are a web developer that is looking to create dozens of web sites, $10 adds up quickly. Many web developers purchase 50, 100 or even 1,000 domains to create web sites that each bring in a small amount of income. Having 100 domains can easily cost $1,000 per year and once you add in the web hosting costs and annual renewal fees, you can easily see how quickly it can become expensive. Subdomains cost $0. Subdomains are free to create, whether you have 1 or 10,000.

Another benefit of subdomains is that all search engines view subdomains as being unique from the regular domain. To Google, www.yoursite.com/baseball and www.baseball.yoursite.com are two unique sites. In essence, you get all the benefits of having many websites, without the costs of registering new domains sites and hosting them separately. In fact, subdomains are easily hosted on the same account as your normal domain (they just show up as a separate folder).

Finally, subdomains are extremely easy to create. You do not need a lot of technical expertise or special software. If you want to create a few subdomains, the process is relatively simple and straightforward, however to create many subdomains at one time, the process can be tedious and there are software tools available to easily accomplish this task.

Creating a Niche Adsense Empire

One of the many strategies that web developers are using to collect substantial income from web sites is to create several niche web sites that are supported by Google Adsense. If you are looking for a great way to create substantial income, here are some tips.
What are Niches?

Niches are perhaps the most strategic way to target your website’s online visitors. When most people search the internet, they are usually looking for targeted information on a specific subject. For instance, if you are searching the web for information on mountain bike helmets, you wouldn’t enter the search term bicycle. You would receive millions of hits and searching through those hits would take a very long time to come close to finding the information you require.

Niche websites offer information to online visitors that they are specifically looking for. For instance, if you as a web developer that created a web site called moutainbikehelmets.com, and filled it with current and on-topic info, the chances are that visitors looking for specific information on mountain bike helmets would easily you’re your site.

The Key to Niche Web Sites

The key to niche web sites is to find niches that people actively search for, but have low competition. The less competition you have for a specific niche, the more likely you will receive traffic from those searching for a specific term.

Niche web sites can be extremely profitable, because you can easily target products to your online customers. If you have a website bicicyle.com, you could easily determine that visitors interested in bicycles would visit your site, but you wouldn’t really know if they wanted information on bicycle parts, accessories, paths, car carriers, etc. You would have to create pages and pages of information to try to meet your visitor’s needs. With a small niche site, you create a site directly targeted to one small niche. You basically know what your visitors want and can easily target products and advertisements accordingly.

How to Create Niche Sites?

There are two main ways to create niche web sites. The first major strategy is to purchase a separate domain name for each niche you would like to start. For instance, if you wanted to start a niche on trout fishing, you would register the domain name: troutfishing.com, if you wanted to start a niche on bass fishing in Virginia, you might want to register a site called: bassfishingVA.com. This is the most popular way, however sometimes it might not be the most affordable or even the most effective way to do it.

The second strategy to create niche sites is not as popular, but in many ways more effective for creating niche sites. Subdomains have been known to many savvy web developers for creating lots of highly effective domains in a short amount of time and more affordably than the traditional method.

A subdomain is considered to be an extension of a regular domain, however the search engines including Google see it as a unique domain. Subdomains can be created for many different niches and for most people; you can create unlimited amounts of subdomains that are hosted on your normal web hosting plan. A subdomain can be created for any niche. For instance, if you had a fishing site called fish.com and would like to create niches for each type of fish, you can do it easily. Subdomains would be written as followed: bass.fish.com, trout.fish.com and reddrumb.fish.com. As you can see, you can create dozens of niche sites from only one domain. The cost of creating each subdomain is $0, so you can easily save hundred to thousands of dollars per year on your domain costs and get the same benefits as buying separate domains..

 Video: How To Find Profitable Niche Markets Online To Make Money From

Maximize Your Niche Websites

If you are looking to generate profits by developing web sites, one way that has been proven to work many times is to use the niche development strategy. Niches aren’t new, however they are still an extremely profitable way to make small obscure web sites generate above average income. Here are some tips.

What is a Niche?

Niche sites are web sites that focus on small categories. For instance, a web developer can easily create a web site on a large category, lets say home improvement, and while home improvement may be a topic that millions of people search for, the truth of the matter is that they are not just searching for home improvement, but a sub topic, lets say outdoor siding. A niche is an extremely targeted topic that will bring you far fewer visitors, but the visitors that it brings you will be more targeted and probably much more interested in the information that you are offering.

Even the sub topic of outdoor siding, can be broken down even further. Niches can be extremely targeted, for instance vinyl siding or even vinyl siding in the Seattle area. While the downside is that the more focused your niche, the less visitors you will have, the upside is that the more focused your niche, the more likely each visitor that comes to your site will find information and products that match their needs.

Niche Sites Delivers

Niche sites delivers in several ways including adverting and the selling of products. Many webmasters monetize their niche sites to be extremely profitable by using advertising services such as Google Adsense and Yahoo Publishers Network, as well as selling advertisements on their web site.

Other ways to monetize your niche site for profit is to sell a specific product (either your own or an affiliate’s product that fits the niche and is high quality). Most web developers that monetize niche sites find that when it comes to click through rates and interest toward products, nothing beats a niche site for performance.

A great strategy to use when trying to monetize your niche site is to create an opt in email list. Once you receive targeted traffic from your niche site, you should start to collect an opt in email list. An opt in email list is when you ask for the emails of your visitors and offer them more information about a topic (i.e. newsletter), free software or a digital coupon to save on products that you sell. Creating an opt in email list on your niche site is a great way to stay in touch with the people that visit your site on a weekly or monthly basis.

Using advertising, affiliate products, your own products and an opt in email list to monetize your niche site is one of the most proven methods to create regular income. If you are looking to become a web developer or already creating web sites, creating niche sites is an extremely profitable strategy.

Three Ways to Save Costs When Building Web Sites

If you are a web developer trying to create profitable web sites, you probably already know how difficult it is to create numerous web sites quickly and affordably. However, there are strategies that you can use to limit the costs to virtually nothing and create plenty of quality web sites in a relatively quick period of time. Here is some more information.

Domain Extensions Matter

For most people, there is only one domain extension- that being .com. However, .com extensions while very popular are not the only extension that a web developer can use, other extensions include .net, .info, .biz, .eu, etc. If your target audience is those that input your web site directly, you should stick to .com, however if the vast majority of visitors to your site find it through the search engines or pay per click ads then you can save a boatload with less popular domain extension. While .com domains usually cost about $10 per year, domains such as .info can cost as little as $1.50 per year saving you about 85% of the cost.
It is important to note that for the most part you do not see any drop in visitors or page rank due to a domain extension, making other less popular extensions a good deal for certain web strategies.

Subdomains for Web Savvy Developers

Subdomains are some of the best ways to save hundreds or even thousands of dollars per year when creating many web sites. Subdomains are sub extensions of a domain. For instance, if you have a domain called www.baseball.com, a subdomain would be www.pitchers.baseball.com. The beauty of subdomains is two fold. First they are recognized by all search engines as unique, separate web sites, secondly, they are free and most web hosting plans allow hosting of unlimited subdomains. Subdomains are usually simple to create, however if you are creating lots of them at one time, it might get tedious. Look for software available to make the creation of subdomains almost instantaneous.

Web Template Software

Web template software is another great product to use if you want to save money creating web sites. Why spend hours upon hours programming a tedious web site, when there is software available that is extremely affordable that can do it in much less time. Web template software can help you create customizable search engine optimized templates in seconds, saving you hours of time. Web templates can be used for both white hat and black hat SEO, but for the most part many web developers use it for general web creation.

If you hired a computer programmer to create a web site for you, it would definitely cost several hundred dollars and for many sites the costs can rise in the thousands. Web template software is not for every web site, but it is perfect for most web sites, saving up to 95% of your web development costs. There are even a few web template software products available that are given away for free.

SEO Resources to Grow an Adsense Empire

For many web developers looking to earn extra income or full time revenue one of the strategies available is to sign up for Google Adsense. Google Adsense is one of the best ways to monetize your web sites and it has been proven to work for millions of web site publishers. If you are looking to create a Google Adsense empire, here are some of the things you will need to know.

 Video: What is Google AdSense

Resources That Work

Before you jump into creating web sites filled with Google Adsense ads, you should first do lots of research. While there are many people making huge amounts of income off of Google Adsense, it is not as easy as one thinks. Building profitable web sites takes a lot of thought, hard work and key information that can help your web site rise among the competition. The first thing you should learn is SEO (search engine optimization). SEO is a set of skills and knowledge used to create websites that easily rank high in the search engine indexes. Web sites that are easy to find by web visitors usually translate into very profitable sites. Some of the ways to learn SEO is to visit SEO forums and to purchase and read a few books or ebooks on SEO.

You can learn a lot in a relatively short period of time using the above resources, however to truly succeed you must be on the cutting edge of information. Make sure you use forums to gain cutting edge info, as well as building up relationships with many others in the field. Many SEO’s and web developers rely on others in the community to help and advise them on the proper techniques in the industry that are working. While SEO’s are competitive, they are also a very cooperative group.

SEO Software

SEO software is another great resource to use when creating your Google Adsense empire. For those that would like to create a wide range of web sites, using your hands is not enough. In order to maximize your chances for large profits, you must create many web sites that fit certain specifications in a short period of time. Doing this by hand is almost impossible and very tedious, where the right software can accomplish this job in a matter of minutes.

Research Web Resources

Just like you should research SEO to understand the factors at work when creating web sites, you should also research the resources you use to make sure they are the best at what they provide. For instance, there are several very good forums on the web, some focus on Internet marketing, some focus on domains, others are general, etc, make sure that you check several of them out to find the forum that fits your business or goals the best. The same is true about software. Don’t go out and buy every software product you see. Do your research, ask around and choose the software that fits your business and budget best.

Earn a Substantial Income with Subdomains

If you are looking for a great way to earn income as a web developer, one of the savviest web developing techniques around is to use the power of subdomains. For those that have created web sites for profit in the past, you probably already know how difficult it can be to create one or two highly successful web sites that generate substantial income, however for those that are committed to an online income source, the strategy of using subdomains is fairly straightforward and for many web developers extremely profitable.

There are two fundamental strategies when creating web sites for profit; you can create one or two highly successful web sites that earn in excess of $100 or more or you can create 50 to 100 smaller, less successful web sites that earn about $1 per day. Each web site strategy has its advantages and disadvantages.

Focus on One or Two Successful Web Sites

It is fairly difficult to create one or two web sites that generate big chunks of income. To start off with, you will probably have tons of competition chipping away at your income, especially if you have a good category or product. Secondly, you will have to worry that nothing happens to this one site, including a drop in the page ranks, advertisers going elsewhere or a niche that isn’t popular anymore. As you can see, while it may be easier to focus on one web site, you will constantly need to avoid the many pitfalls that can cause a drop in income.

Create Dozens of Smaller Web Sites

Many web developers choose the strategy of diversification. They create dozens or even hundreds of web sites and each of these web sites needs to only generate a dollar or less a day. Diversifying your web sites over a broad range of categories can help you grow a stable and long term web development business. If one niche web site is not profitable, the profit lost is minimal and if you have one or two web sites that take off, you can always put the time and money into it to make it a big winner. The only downside to creating so many web sites is the cost of purchasing and managing domain names, however that is where subdomains come in.

Subdomains

Subdomains are like sub extensions of a domain. For instance, a normal domain is written as www.baseball.com, however a subdomain can be www.pitchers.baseball.com. By adding the word pitchers and a dot, you have created a subdomain. The beauty of subdomains is that to search engines they are each individual and separate web sites. Subdomains are very easy to create and are free. Many web hosting plans allow you to create unlimited amounts of subdomains for free. You can now create dozens or even hundreds of web sites quickly and easily without spending $10 or more to register each domain. Using subdomains can literally save you thousands of dollars per year just on domain registration fees.

If you are looking for an affordable way to diversify, one of the best strategies around is to use subdomains.

20 Ways to Profit From PLR

Here the text version of the video 20 Ways to Profit From PLR:

A huge misconception of PLR is that it’s a pre written ebook or report that you can sell. This is true,
but what people fail to realise is you can achieve so much with PLR content. PLR is so versatile and below you will see why:

1. Blogging – An obvious choice, but splitting PLR reports and articles into blog posts saves time and can be very informative if you are not so much an expert on the subject. Split your eBooks and reports into blog post content and use excerpts on social media to link back to your blogs. Simple traffic for very little work.

2. Website Content – Content is king and having content at hand in the form of PLR is cheap and effective for website content. Split your eBooks and Reports into website content.

3. Free Downloads: Use your PLR as a free giveaway on blogs, social media and via email broadcasts and auto responders to your subscribers. Simple and highly effective to build trust.

4. Research and Development . Stuck for content or don’t know enough about a particular subject? PLR is perfect for research and product development. The work is done for you. All you need to do is apply your own product look and feel and you become the expert.

5. Auto Responders.By splitting articles and reports, you can create your own auto responder content and mini courses. By adding these to your auto responder of choice, you can then offer these courses as incentives to join your mailing lists. In your course you can also link back to products, services and affiliate products.

6. Traffic Magnets. Like all created content, you can repurpose PLR articles, images, videos, reports, eBooks across all blogs, website and social media platforms to generate traffic back to your own sites. Example – use PLR images on Pinterest, text snips on Twitter, Images on Insta, niche content on Facebook pages. 7. Workshops and Online Webinars. Stuck for content for a webinar you know little about? Using niche PLR in webinars and workshops is a perfect example of utilising PLR on subjects you know little about to deliver high quality training.

8. Affiliate Marketing. Niche content and information about a particular product or service can be extremely valuable for selling affiliate products or advertising affiliate links. Use your PLR eBooks, reports and articles to advertise affiliate links on blogs, websites and social media.

9. Niche Websites. One of the best ways of becoming an authority in a particular niche is by grabbing great PLR content and applying that content to a website. Split the reports and articles into web pages, send traffic from social media and even sell the PLR or related PLR on your website.

10. Online Training Courses. Very similar to webinars, but you don’t have to do this live. By adding more content to an already comprehensive package, such as videos, audio and extra reports, you can create a complete online training course. These sell for 10x more than conventional reports and eBooks.

11. Home Study Courses. There is a lot of money in downloadable home study courses. By packaging a comprehensive amount of niche PLR content you can create a complete home study course. This does require a sales page and graphics edit, but the sales cost can far outweigh the creation outsourcing costs.

12. Training Guides. By offering training on your websites, social media pages and blogs, you can become an authority. There are a lot of PLR video training courses you can buy to show your visitors how to do ‘something in your niche of choice’ e.g. Blog training courses.

13. Multiple Language PLR Conversions. Although most PLR we see is written in UK or US English, there is a lot of scope for making income in alternative languages. All of the tips in the report apply to this tip when you convert your PLR to alternative languages.

14. Guest Posting. Take some PLR rewrite it in your own style and put it up for guest posting on authority blogs. Nothing new here, but it drives traffic and promotes you as an authority in your niche. *TIP – Be sure to put maximum effort into rewriting to make your brand appealing to other readers.

15. Sales Pages. Stuck for a sales page for a product or home study course? You can use PLR products sales copy as a basis for your own sales copy. Most sales copy PLR is written by professionals so using these pages can be advantageous to build on.

16. Branding Your Reports. One of the greatest failures when using PLR is not branding the report as your own. As shown in the video series in the PLR Monster training area, simply flipping a report and not adding your own links, contact details, website branding and logos can be highly detrimental to your business.

17. Building a Niche Package. Niche packages consist of multiple PLR packages rolled into one PLR package to create more value and more resale price. Creating packages like this can be very successful and lucrative it done correctly. Always remember to change the sales copy and add new graphics to display the whole niche package collection.

18. Physical Products. There is usually quite an on-cost for physical product conversion. However you can also charge a premium for a physical product. Convert all reports to physical books, or add to DVDs, create a printable cover and you have a physical product you can sell from your websites or auction sites.

19. Social Media Content . Take your PLR and split it up into useable content to add to social media sites such as Instagram, Facebook pages, LinkedIn etc with back links to your websites, blogs, sales pages etc. Go ahead and drive some traffic as an expert in your niche!

20. Create a Membership Site. Creating a membership site has never been so easy with niche specific PLR. Using a popular niche such as traffic, you can create a monthly subscription membership site using PLR material. Also, because the niche is so abundant, you should never run out of material.

We hope you enjoyed 20 Ways to Profit From PLR, all you have left to do now is put these strategies into action!

Click Here to download the ebook:Getting The Most From PLR.”

How to Optimize a Squeeze Page for Search Engine Traffic

When building a squeeze page it’s important that you understand who your audience is and what the purpose of the page is before getting started. Then, to optimize the squeeze page appropriately consider the following.

How to Optimize a Squeeze Page for Search Engine Traffic
How to Optimize a Squeeze Page for Search Engine Traffic

1. Keep It Simple – Don’t go nuts with putting every last thing in every last squeeze page you make. You don’t want pop-ups and pop-unders on the same page. You don’t want too many keywords to gunk up how readers view your page either. You want the page to read well for real-life visitors, while at the same time attracting the search engines to rank you higher.

2. Know Your Keywords – Study the keywords that your audience uses to find you. It doesn’t matter what other people think about your keywords, it only matters what your audience is using to find you. Look for high value, low competition keywords to use to attract your audience.

3. Keywords in Titles – Not only should the titles on your page be keywords, they should also be in the proper heading style. If the search engine recognizes it as a header, it will place more importance on the words than if it’s body text.

4. Optimize Title Tags – If you look at the top of any webpage, there is a title for the page. Take advantage of this area to define what the search engine sees about your page. If you don’t control this area, every page of your website will have the same title tag. Differentiate each page in order to get more hits from search engine.

5. Use META Descriptions – Every page has a META description that will define how the search engine displays your search results to the reader. Make the most of this feature. If you use WordPress to build your sales pages, you can use a SEO plugin like YOAST, which allows you to control the META description and even see a preview of what it will look like before publishing the page.

6. Keywords in Subheadings – Creating subheadings with keywords and header tags will help not only lead your user’s eye down to what you want them to read and describe the actions you want them to take, but it will also draw attention to the search engines.

7. Keywords in Links – Make links within the squeeze page with words that are keywords and specific about the link. Don’t use words like click here – use words that describe what they’re clicking such as ì100 Stroganoff Recipes instead. Most people understand that underlined words are clickable now.

8. Keywords in URL – If you can include a keyword in the URL of your squeeze page, that is a very good use of a keyword or keyword phrase. Don’t go too crazy with the keywords, though; you want the page URL to also look nice.

9. Use Descriptive Keywords in Alt Tags – Search bots cannot read images, so it’s up to you to provide descriptions to the images that you have in your sales page. Use more than ‘pretty blue flower’ to describe the image. Instead use words that are particular to your offer.

10. Craft Awesome Headlines – Headlines in squeeze pages are important because people do not read horizontally online; they read vertically. Bolding a headline using headers and making sure it’s an important keyword, will not only lead the search engines to rank you higher, but it will also help your audience read your page better.

11. Create Actionable Copy – Your squeeze page copy should include keywords that make sense. Don’t overdo it because using more than two percent keyword density in your pages will send alarms to the search engine that your site might be spam. Instead, create copy that leads your viewer to perform some sort of action.

12. Consider Adding Video – Video is often shared, which adds an additional dimension to the sales page, but while a search engine bot can’t really watch the video, it can read the tags and notice that there is a video. And since users like video a lot, the search engine is more likely to put that page toward the top of the results.

13. Responsive Design – People don’t exclusively use their PCs when looking at sales pages. In fact, a lot of people use their mobile devices while they’re waiting in the doctor’s office or visiting a coffee shop. The more responsive your design is, the more the search engines will like your page.

Using these tips to create a fully optimized squeeze page to get more search engine traffic will work. Try making one or two changes at a time to make the effect even more useful for getting more search engine traffic. Search engines also like websites that are updated often – and since sales pages and squeeze pages don’t typically change much, improving your page over time is another way to garner more search engine traffic.

 

 

Getting More Information from Your Subscribers AFTER They Opt In

The best email subscription forms ask for very little information to start. But, the more personalized the emails you send your subscribers, the more response you’ll get. Therefore, you need to come up with ways to get more information from your subscribers after they’ve already opted in so that you can ensure that you are sending them the right information.

Getting More Information from Your Subscribers

Welcome Message – Right off the bat, when you send your new subscriber a welcome message to your list, it is a great opportunity to seek more information from them using a web form. Depending on which email marketing program you use will determine which features it has to collect more information.

Thank You Page – Another great place to get more information from your subscribers. This can be true of an opt-in thank you page, and a product purchase thank you page. Create a form for the page where your subscriber or buyer can click to provide more information about them to help you serve them better.

Polls and Quizzes – Periodically, it is helpful to send your list subscribers interactive information such as polls and quizzes. This will help engage your list subscribers in a new way and open them up to providing more information about themselves so that you can personalize your interactions with them even more.

Coupons and Codes – Any time a subscriber takes advantage of a coupon code is a good time to collect more information about them so that you can personalize the information you send them. You may have only collected an email and name when they first opted in but when they redeem the code, ask for just a bit more info.

Request for Response – Sending out an email to your subscribers requesting a response such as a comment on your blog, or for them to fill out a form, or to ask you a question that you’ll answer on your blog, is a good way to get more information about each subscriber that can be used to create more personalized messages.

Surprise Gifts – You probably gave your subscriber a freebie when they signed up for your list. You can use the same tactic in your subscriptions to get more information from your subscribers. Offer them a new free gift for some sort of action taken.

Subscriber Preferences – This is a good way to get more information is to offer your subscribers various preferences they can choose for the type of information they want. If you have more than one type of list, why not give them a chance to get on other lists that you have at this point?

Behavioral – Moving your subscribers from list to list due to the behavior that they demonstrate is a great way to personalize the information that your subscribers receive. For instance, if they click through to buy something, they should be moved to a new list.

Don’t just try one time to get more information from your subscribers. Take time to build the trust between you and your subscribers and as time goes on, ask more questions and seek more feedback from them so that you can make the information you send them more personal than ever before. The more personal your messaging is to them, the more response you’re likely to get.

9 Creative Ways to Personalize Emails

Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software is capable of doing. If you aren’t sure, consider seeking out someone who is an expert with your particular software choice so that everything can be set up to be the most effective and the most personal in nature.

Creative Ways to Personalize Emails
Creative Ways to Personalize Emails

9 Creative Ways to Personalize Emails

1. Craft Interest-Targeted Email Messages – Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want.

2. Create Geocentric Messages – It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes, from marketing events in their area, to encouraging them to visit your location if you have a local bricks-and-mortar business.

3. Let Them Define What Information They Want – Sending a poll or checklist to subscribers that lets them define what information they want to get is a good way to find out exactly what your subscribers need and want to hear from you.

4. Acknowledge Purchases Made – Each time a purchase is made it’s important to acknowledge it with a thank you, but to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond to well when you market something new to them.

5. Encourage Social Sharing – Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends, but also encourages them to friend, like and follow you on other social channels.

6. Insert Predefined Fields – Most email programs allow you to insert different predefined fields. For example, if you have a website that is devoted to selling art, you could send a questionnaire to your audience asking them what their favorite style is. Then the software will not only trigger the right emails to go out based on that style, but it will also mention the style within the email message. If they don’t fill it out, it will insert some other value that you choose into that predefined field.

7. Use Date Insert Fields – It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current.

8. Use Retargeting Technology – When someone visits your website, or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email and opens it, a software program can be used to install a cookie that will then allow specialized ads to be delivered to the user when they visit various webpages.

9. Ask for Reviews for Products Purchased – Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others it’s imperative that you use your software to its fullest potential by using as much personalization as it’s capable of.

Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.

Building Customer Relationships That Last
Building Customer Relationships

1. Show Them That You Know Them

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.

2. Treat Them Right

So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

3. Be Transparent and Honest

One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.

4. Put People before Numbers

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.

5. Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.

6. Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.

7. Engage with Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.

8. Consider the Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.

Using Emotion in Marketing Communications

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand.

Using Emotion in Marketing Communications
Using Emotion in Marketing Communications

* Titles – Use emotional trigger words in your titles to get your audience’s attention. Appeal to their sense of curiosity or loss. Words like last chance or limited time offer can and will go far in helping you get more click-throughs and responses, too.

* Headlines – Whether it’s an email marketing message or a blog post, it’s important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as ì8 Ways to Ride a Bike or ì101 Ways to Avoid a Dating Disaster to get their attention and make them want to read the article, eBook or content.

* Subheaders – Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far.

* Power Words and Phrases – Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like act now, bonus, or breakthrough will work to get your audience into the mood you want them in to receive your messages.

* Transitions – Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like Listen or Never again or Still not convinced will go far in helping you explain a concept even more deeply.

* Calls to Action – Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. Buy now, Reserve your space, Click here now to start your free trial, are all good CTAs, but you need to be as specific as possible.

* Closing Phrases – Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, It’s in your hands, This is the final day thatÖî or You’re moments away from changing your life by Öî and so forth. See how these words trigger certain emotions?

* Postscripts – Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, ìP.S. Your satisfaction is always guaranteed or ìP.S. Act by Friday and you’ll also get the free report and so forth.

When you incorporate these trigger words and phrases into your marketing communications, you’ll see an immediate return on investment. The power you have when it comes to using emotion in marketing is astronomical.

Emotional Marketing Online

Everything you do online can incorporate emotional marketing techniques. It doesn’t matter if it’s text, images, audio or visual in the form of video. First, let’s talk a bit about the various types of emotions that you can elicit with your content.

Emotional Marketing Online
Emotional Marketing Online

Types of Emotion

* Visceral – When something impacts an audience member at the subconscious level, we say that the reaction is visceral. Your content, website design and so forth should evoke the feelings you want the visitor to feel without even thinking about it.

* Behavioral – Emotions and behavior go together hand in hand. When your audience member reads your content, listens to a video, or visits your website, the feelings they have should also elicit a behavioral response. For example, if a visitor comes to your website and feels frustrated with the navigation, their emotional feelings of frustration will elicit the response of leaving your website.

* Reflective – Once your audience member leaves your website, stops reading your eBook, or moves on past your content, it should stick with them enough to cause a response of some sort based on their feelings. They might answer the CTA, or share your information with others, or think about it for a while, but they won’t forget.

Aspects to Consider

Emotional marketing is a powerful tool that you can use in all your marketing efforts. It doesn’t matter if it’s a website, a sales page, a video or something else entirely – all aspects of it should be considered, such as:

* The Words – Know what words trigger emotion and action in your audience. Use words to focus on the benefits your product or service offers your audience. Remember that they want to know what’s in it for them, not what’s in it for you.

For example: Use trigger words like ìLimited time offerÖî or ìAct now to completely change your life in the next 10 minutesÖî You don’t want to lie, but you do want to give it to them straight and tell them exactly what their benefits are for acting now.

* The Images – Images of people tend to bring forth more emotion for people. Let the face of the person demonstrate the emotion that you want the audience to feel as they look at your website, watch the video or consume other content that you offer.

For example: If you’re writing about freedom and how your audience can experience freedom, try using a picture of something that demonstrates freedom to your audience. Use also a typical person that could be part of your audience, showing the emotional release they feel as they realize they have true freedom.

* The Colors – Some colors evoke different emotions based on culture, sex, and many other factors, so it’s extra important to understand exactly who your audience is. You want the colors you choose to elicit the right emotions in your audience.

For example: If you want your audience to feel as if they should be excited and passionate about something, choose known passion colors like red and orange. If you want them to feel happy and free, choose a color like yellow to emulate the color of sunshine which makes people joyful. Do check to ensure that the culture you’re marketing to does not have a different idea.

In order to accomplish that, you need to understand your audience completely so that you realize what their emotional needs are, plus what emotions trigger action for them. You can learn this by surveying your audience, getting to know them more, and asking for a lot of feedback as you create new products and services for them.

Emotions and Customer Loyalty Go Hand in Hand

Feelings impact every part of our lives. From our relationships to what we consume and what we acquire, whatever is influenced by feelings – whether we recognize them or otherwise. If you intend to be serious about advertising and marketing, you need to recognize how to evoke feelings in your target market that motivates customer loyalty as well as getting. In fact, emotions are frequently more important than other factors when consumers make decisions.

Emotions and Customer Loyalty Go Hand in Hand
Emotions and Customer Loyalty

* Understand What Your Brand Is – Your brand is a mental and emotional representation of your products and services. When a consumer thinks of your brand and you’ve done your job by branding your business, they will feel an emotional attachment and loyalty toward your version of the product or service. This is true even if there is competition that produces exactly what you do. Even if your price is more expensive, their loyalty and emotions keep them with you.

* Benefits over Features – One thing that elicits emotions in a person is learning about the benefits of a product or service. Consumers don’t care about attributes, features or facts; they care more about what the product or service does for them.

* Experiences Matter – One thing that affects emotions exponentially, and by extension customer loyalty, is experience. If you can ensure that every customer has great a experience no matter where they are within the product funnel, then you can ensure good emotions that encourage loyalty which they’ll share with others.

* Emotions and Reason – At first glance you may feel as if emotion and reason don’t work together. But, the truth is that if you can combine emotional cues with reason, you’ll affect your customers loyalty at a much higher rate. Emotions require you to use triggers, but reason requires you not to exaggerate or lie.

* Emotions Build Trust – When you know exactly the words to use and the experiences to offer your audience, you will build trust that cannot be broken. People tend to look back on their experiences with a brand and judge future potential based on those experiences. Seek to provide awesome experiences and the trust you build will grow your business exponentially.

* Share Your Mission – Consumers love businesses that have a mission outside of the bottom line. For example, if you can connect your business to a charity that your audience would enjoy being part of, or you can demonstrate sound employment practices, offer excellent benefits and show care of other humans, you can cause your audience to become emotionally attached to you.

* Engagement Builds Community – Another way to encourage customer loyalty is to make your customer feel as if they’re part of a community. The emotions they develop being part of a close-knit community will translate into them also being loyal to your brand. Engage with your customers by creating a Facebook group or message board and keep discussions going.

* Make Your Costumers Feel Special – Work to build special relationships with your customers individually and as a group. Find ways to make them feel special by offering consumer loyalty discounts, specials, freebies and other offers. Don’t just make all the great offers for new customers.

Remember to treat your customers generously and look at them as human beings instead of wallets or ATMs. Customers can tell if they’re not being treated well and will go elsewhere – no matter how good the value you offer is. That’s because emotions and loyalty go hand in hand.

 

More Information about Emotions And Customer Loyalty:

Getting into consumers’ mindset: five emotional cues that drive sales and loyalty – InternetRetailing.net

Getting into consumers’ mindset: five emotional cues that drive sales and loyaltyInternetRetailing.netHe continues: “Our research shows that mapping emotional cues to customer experience is the key to competitive advantage and gr …

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Emotional Intelligence Determines Your Customer’s State Of Mind – Forbes

Emotional Intelligence Determines Your Customer’s State Of MindForbesCompetition for the emotional loyalty of customers to a brand is in full swing. Aldous Huxley once wrote that “experience is not what happens to you — it’s how you interpret …

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