- Setting Up Newsletters And Autoresponders
- Setting Up An Email Contest Campaign
- Using Segmentation To Persuade Hard‐To‐Get Leads
- Collecting High‐Quality Contact Data
- Crazy Simple Tricks To Double Your Open Rates
- Use Curiosity‐Inducing Subject Lines
- State A Direct Benefit In Your Subject Lines
- Induce A Sense Of Scarcity In Your Subject Lines
- Video: How to DOUBLE Your Email Open Rates
- Use Case Studies As Subject Lines
- Send Your Emails Late In The Morning Or In The Afternoon
- Include An Actionable Emoji In Your Subject Lines
- Personalize Your Subject Lines
- Advanced Email Marketing Tactics That Work Today
Setting Up Newsletters And Autoresponders
You might have heard both terms before, but you might not completely understand what they refer to. We all have been through that! That is why we are going to dedicate this chapter to showing you in real time what they are and how you can set them up the easy way.
Setting Up A Newsletter
A newsletter is a periodical email series that companies send on a schedule. Newsletters can contain news, updates, or product arrival info, as well as corporate blogs. In this example case, we are going to show you how to set up a newsletter to promote new content in our own blog.
And we are going to start on our MailChimp dashboard, from where we are going to click on the “create campaign” button. Now we are going to click on the “create an email” option, and then on the “automated” tab.
Now we are going to select the “share blog updates” option, which will allow us to set up a newsletter to inform our subscribers of new blog posts on our site. We start by naming this newsletter campaign in the “campaign name field”.
Now we are going to select a list of people whom to send this newsletter to. In our case, we are going to select the “newsletter” list, which is a list where we only add people that have opted in to receive updates, and where we are going to exclude people that do not wish to receive blog updates via email.
Alright, so once we select our list we are going to click on “begin” to continue. Now we are going to add our website’s URL in the “RSS feed URL” field. This will allow MailChimp to retrieve the newest blog posts from our site on autopilot.
Now in the “when should we send” section we are going to select “every week” at “2:00 pm”. In the “send only on these days” section we are going to uncheck all days except “Tuesdays”, and then we are going to check the “resize rss feed images to fit template” option.
Now we are going to click on “next”. On the following page we are going to leave the “entire list” option enabled and then we will click on “next”.
Now, in the “campaign info” page we will only edit the “email subject field” and then we are going to check the “personalize the “to” field option”. Now, on the “select template” page we are going to click on the “saved templates” tab to select our default business template, and then we will click on “next”.
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Now on the following page we will simply have to make sure that everything is correct, and then we are going to click on “start RSS” and then on “start campaign”. Our new newsletter campaign has been launched!
Setting Up An Autoresponder
Alright, now it is time to set up an autoresponder. Autoresponders are automated emails that are triggered in response to subscriber activity, such as when a subscriber makes a purchase, or visits a page on your site, or simply when someone signs up through your opt‐ in pages.
In this chapter we are going to show you how to set up an autoresponder to welcome people who join our lists. So we start by clicking on the “create campaign” button, and then on the “create an email” option.
Next up we are going to click on the “automated” tab, and then on the “subscriber activity” sub‐tab. Then we are going to select the “Welcome new subscriber” option. Now we are going to select a subscriber list whom to send these welcome messages to, and then we’re going to click on “begin”.
Here we are going to start by clicking on the “edit workflow settings” button. In this section we are going to check the “personalize the “to” field”, and then we are going to enter the “*|FNAME|*” tag in the “specify tag” field to personalize the welcome message’s subject line with the recipients first name.
Then we are going to click on “update settings”. Now we are going to click on “edit trigger”. Here we are simply going to click on the “delay” drop‐down menu to select the “immediately” option, and then we are going to click on “update trigger”. Now we are going to edit the actual welcome message by clicking on “Design email”.
All the necessary fields are filled correctly by default, so we will simply have to enter our welcome subject line in the “email subject” field. Then we are going to simply click on “next”.
Now we are going to click on the “saved templates” tab to select our default business email template. On the editing page we will only have to edit our template to add our welcome message in the headline space.
Then we will simply have to click on “save and continue”. Then on the next page we’ll simply click on next to finish up customization. Now on the following page we are going to check that everything is correct, and then we are going to click on “start workflow”. And that is it! This is how you set up awesome email automations!
Video: How To Use MailChimp Tutorial – STEP BY STEP
Setting Up An Email Contest Campaign
Hey there everyone! We have been extensively talking about how the best way to encourage people to join your email lists is by incentivizing them with a reward. You might have noticed that it has become increasingly trendy to attract people to follow a business with a very engaging type of reward: giveaways.
The appeal of giveaways is in the thrill of the opportunity that they give people to get a premium‐priced good for free, and they are being used with great results by email marketers to generate lots of subscriber engagement that always end up converted into purchases later on!
We want you to learn how to run your own email contests, and in this chapter we are going to show you how to do it affordably, quickly, and easily.
First, you will need to join a marketing platform that allows you to run contests, and we recommend you to join “Gleam”, a free to use contest marketing platform. You will simply have to go to “gleam.io” on your browser, to click on “sign up”, and then to complete the registration process.
Once you sign up you’ll be able to login and create awesome contests the easy way. As you can see, there are several types of contests that you can run, and in this chapter we are going to show you how to set up an email contest that you can use to promote your business and to encourage subscribers to engage repeatedly with your content.
Start by clicking on the “new competition” button. Now enter the name of your contest in the “name” field. We recommend you to always use a combination of the name of the prize that you are going to give away and the action required to enter the contest. In our case, we are going to name it “Visit Us And Win An EasyTouch Test Strips Tri‐Pack!”.
Now click on the “user details” tab and paste your Facebook Page’s URL in the “Allow users to Like a Facebook Page” field. Now click on the “how to enter” tab and select the “visit a page” option.
In the “title” field enter an actionable phrase to tell your subscribers to click through the link. In our case, we are simply going to use the name of the contest here. Now check the “mandatory” and “daily entry” options to increase the chances of your email competition being forwarded to others.
Now enter your website’s URL in the “link URL” field. Lastly, check the “automatically complete” option to continue. Now click on the “prize” tab and enter the name of your prize in the “name title” field, and enter the number of winners in the “number of winners” field.
Now click on save to finish setting up your contest. On the following page, click on the URL located under “landing page”, and then copy the landing page URL when you’re redirected to it.
Now you will have to set up an email campaign to forward the contest to your subscribers. In our case, we are going to start by going to our MailChimp account. Once there we are going to click on “create campaign”, and then on the “create an email” option.
Now we are going to name our campaign, and then we’ll click on “begin” to start creating our email. First, we are going to click on “add recipients”, then we are going to click on the “choose a list” menu to select our subscriber list.
We are going to send this campaign to all subscribers in our list, so we click on “save” to continue. Now we are going to click on “add subject” to add our subject line. For this campaign we are going to add the name of our “Gleam” contest as our subject line.
Now we save, and then click on “add from” to add the campaign’s sender’s name and email address. We save again and then click on “design email”. On the “select template” page we are going to click on the “themes” tab to look for a theme that fits our contest, so we select the “competition invitation” theme.
Now what we will have to do is to click on the “edit” buttons corresponding to each block in the design to replace the logo and the image with our brand logo and the image of our prize using the “replace” option.
Now we are going to edit the placeholder text to enter our email contest copy. Lastly, we are going to click on the “enter now” button to add our contest URL in the “web address” field. Now we will click on “save and close” to continue.
Now that we are finished setting up this campaign we will have to “schedule” it or “send” it right away. For this example case, we are going to simply send it off immediately, so we simply click on “send”, and then on “send now” to forward it to our subscribers. And that is it!
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Using Segmentation To Persuade Hard‐To‐Get Leads
Hello there everyone! Some of your subscribers will play hard to get. That is a reality, and the longer they stay in your lists without engaging with your emails, the more that they will affect your deliverability rates.
That is why we are going to show you how to use segmentation. Segmentation is the action of dividing your subscribers into segments according to their behavior. In this chapter we are going to focus on subscribers that do not open your emails.
We are going to start on our MailChimp dashboard. From here we are going to click on the “lists” tab located on the top left‐hand menu bar. Once there we are going to select a list from where we can segment non‐opening subscribers.
The idea behind this strategy is that once you have added them to a different segment you can repurpose the emails that you have previously sent them with different subject lines and offers.
Ok, so once we identify our target list, we’ll simply click on its corresponding drop‐down menu and then we will click on the “manage contacts” option.
On the following page, we are going to look for the “segments” option and we are going to click on it. On the following page we are going to click on the “create segment” button.
Alright, so on this page we are going to start by selecting “all” in the “contacts match” menu. Now in the menus below we are going to select the following options: “campaign activity”, “did not open” and “all of the last 5 campaigns”.
Now we’re going to click on “preview segment”. This will show us which subscribers meet our target conditions. Now we are simply going to click on “save as segment”. Now we are going to name this new segment. Now we’ll click on “save”.
And that is it! Now we have a segment of subscribers that we can remarket to with repurposed email campaigns!
Collecting High‐Quality Contact Data
Hey there folks! Now that you know that you can segment your subscribers according to their attributes, we would like to show you a way to take segmentation to the next level: Contact Data Collection.
Data collection is easier to do than it sounds, and you’ll only have to program additional data fields into your signup forms. These additional data fields will allow you to better target your subscriber with highly personalized campaigns.
We are going to show you how to collect data using MailChimp, but you should be able to do it on a different email marketing platform by using the signup form manager. So we are going to start from our MailChimp dashboard, and from there we are going to click on the “lists” tab.
Now we are going to click on the drop‐down menu corresponding to our main subscriber list, and we are going to click on the “signup forms” option. On the following page we are going to click on the “select” button corresponding to the “form builder” option.
Now what we’ll do in this section is to add new types of data fields to the signup forms that we send to subscribers in this list and to subscribers added to segments within this list.
Ok, so because we want to collect data that can help us to better segment our subscribers, we are going to add data fields that hint at a person’s demographic information and possible financial profiling based on zip code.
So the additional data fields that we are going to add are “Birthday”, “Address”, “Zip code”, “Phone” and “Website”.
These are not required fields as we are not going to ask for them in all subsequent signup forms. What we will do with them instead is to use them for a different campaign where we can, for example, ask our subscribers to fill in an optional survey in exchange for a deep discount or a prize of their choosing. And that is it!
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Crazy Simple Tricks To Double Your Open Rates
One of the hardest obstacles that email marketers face when they get started is increasing their open rates. It usually takes them lots of trial and error before they get it right, which means that they have to invest a lot of time and money into it.
To help you avoid that grind we have created this chapter, where we are going to teach you the tricks that have helped us to double our open rates!
Use Curiosity‐Inducing Subject Lines
Tease your recipients with mysterious subject lines that do not reveal the exact benefit of your content, but that point to a vague part of the overall benefit.
Curiosity‐inducing headlines tend to be very effective when they’re written as questions.
Two examples of curiosity‐inducing headlines promoting our own business include:
✓ 10 Ways To Start Killing Your Diabetes (WithFood!)
✓ The Secret To A Healthier Life…(FreeReportInside)
State A Direct Benefit In Your Subject Lines
Subject lines that state a direct benefit are also a great way to double your open rates as long as you use them on emails that you send to ready‐to‐buy audience segments.
To give you an example, if you were going to send an email to promote your social media marketing services to qualified leads, you could use subject lines such as:
✓ Double Your Traffic Today For Only $5!
✓ Let Us Create Your Social Media Campaign (ForCheap!)
Induce A Sense Of Scarcity In Your Subject Lines
Subject lines that promote time‐ sensitive or limited‐quantity offers, promotions or events induce a feeling of scarcity that prompts recipients to act right when they read them in response to the feeling of missing out. We can use scarcity‐themed variations of our previous “direct‐benefit” sample subject lines as examples:
✓ Double Your Traffic Today For $5 – Today Only!
✓ Let Us Create Your Social Media Campaigns For Free! (TodayOnly!)
Video: How to DOUBLE Your Email Open Rates
Use Case Studies As Subject Lines
One of the most effective ways to make people want to try something is to show them good results or social proof. You can apply this strategy in your marketing emails to improve your open rates by using case studies as your subject lines.
Now, to apply this strategy you will either need to use a real case study from one of your customers or to use an example case study from a competitor.
The good news is that either option will have its own benefits. Using your own case study will tell your recipients that your offer is in fact real, and that you can help them to get the benefits that they want to get by using your product or service.
On the other hand, using a competitor’s case study will help you to improve your open rates because your recipients will be persuaded to open the email based on the competitor’s name in your headline. So the more popular your competitor, the better!
Here are two examples of how we crafted case study subject lines for our mail campaigns:
✓ Using our own case study in the subject line: “Learn How We Helped A Mom Take Charge Of Her Health (With Content!)
✓ Using a competitor’s case study in the subject line: “Learn How The American Diabetes Association Is Stopping Diabetes (With Content!)
Send Your Emails Late In The Morning Or In The Afternoon
80% of people open up their email inboxes from their smartphones first thing in the morning, but not to read one email after another, but mostly
to delete the ones that they don’t plan to read later on, while also forgetting to later check the ones that they don’t delete.
That is why we recommend you to send your emails later in the morning or in the afternoon, which are the times when most people will check their inboxes to open and read recently received emails.
Include An Actionable Emoji In Your Subject Lines
Adding emojis to subject lines has become a trend in itself, with varying degrees of success. What has really worked though is adding actionable emojis to subject lines.
Actionable emojis include Play Buttons, Record Buttons, Green Checks, and Ticked Check Boxes.
The trick is to add one or two of the same type, one at the beginning and one at the end of the subject line.
Personalize Your Subject Lines
We have made a point of repeating this tactic as much as necessary throughout the run of this training, and we are going to give it a spin once again. Personalize your subject lines not only by adding the recipient’s name to them, but also by leveraging segmentation.
To give you an example, if we were going to send a specific email to an audience segment of people who like to buy at budget prices in bulk, we can write a subject line that reads:
✓ Claire, This Is The Best Bang For your Buck That We Have Found This Week!
And that is it! Apply these simple strategies in your new campaigns and watch your open rates soar in no time!
Advanced Email Marketing Tactics That Work Today
Email marketing has been around since the early days of the internet, and it keeps on being one of the most powerful, most cost‐ efficient online marketing methods available.
However, a lot has changed since
its inception, with new technological developments and increased competition forcing marketers to come up with newer strategies.
So grab a pen and paper, because in this chapter we are going to show you the most results‐driven email marketing strategies that work today.
Including An Overhead Call‐To‐ Action
We recommend you to place a call‐to‐ action above your email’s body header to leverage your recipients’ average attention span. Because the majority of
people will only read what’s on top of the email body to skip what they assume is only contact info at the bottom, you can benefit from placing a call‐to‐action that people can click‐through immediately after opening your emails.
This strategy has been found to increase conversion rates and engagement in many cases, so include it in your initial split tests.
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Getting Personal With Behavior Triggered Emails
One of the best ways to further engage your subscribers is by using segmentation‐retrieved data to trigger emails based on specific subscriber information. Examples of behavior triggered emails include emails sent to a subscriber on his or her birthdate with a gift such as a discount coupon, anniversary updates on the date when someone subscribed to one of your lists, and automated content marketing and product recommendation emails based on a customer’s past purchases.
Using Stand‐Out CTA Buttons
The best way to ensure that a recipient actually pays attention to a call‐to‐action button is by making it stand out from the rest of the elements in your email. The simplest way to achieve this effect is by using CTA button colors that contrast with your email background colors.
Programming A “Preference Center” Into Your Sign‐Up Forms
Allowing your subscribers to self‐segment right before they sign up to
your lists is a strategy that, besides keeping your subscribers happy, can actually help you to achieve increased email revenues of up to 760%.
To do this you’ll simply have to include a “preference center” in your sign‐up forms. A “preference center” is simply a set of check boxes that will allow your new subscribers to decide how they want to interact with your email lists.
The items that you include in these sections will vary depending on your industry, but besides using them to ask for a subscribers demographic info, you’re mostly going to use them to ask new subscribers the frequency in which they want to receive your emails, what type of promotional emails they would like to receive, and whether they would like to opt‐in to your newsletter or not.
Separating Buyers From Prospects
One segmentation strategy that not too many email marketers seem to follow is to separate your subscribers into two different segments: Buyers and Prospects.
Buyers are those that are already your customers, the ones that are making you money. Prospects, on the other hand, are those people that are seemingly interested in your business, but that haven’t spent a penny on it yet.
These types of subscribers are radically different, and as such they deserve different types of emails to be sent to them.
So the best approach is to take the people that are actively buying from you to a “buyers” list, to whom you are going to send new offers, exclusive product arrival info, surprise bonuses or huge discount codes. The idea is to keep them truly committed to the customer lifecycle through incentives.
On the other hand, you should take people that have shown interest in your business and add them to a “prospects” list, to whom you will be sending content rich emails where you are going to include incentives that can push them towards their first purchase, such as deep time‐sensitive discounts and weekly sweepstakes.
So there you go! There are our top modern email marketing strategies! Start applying them today to start getting the results that you’ve dreaming about all along.